Assistant Manager, Brand Marketing - Collaborations & Special Projects, Gap

About The Role

The Assistant Manager, Brand Marketing - Collaborations and Special Projects is a hands-on, creative, and strategic integrated marketing role that reports into Tobi Gbile, Senior Manager, Collabs and Special Projects. The job of this team is to support in the pitching, campaign creation, strategic development, and execution of the integrated marketing plans for all Gap collaborations and special projects. For the Assistant Manager, Brand Marketing Collabs and Special Projects, this will mean supporting the Senior Manager in building collabs go-to-market decks and plans, supporting in the creation of collab pitches with product merchandising and creative teams, conducting competitive and competitor collabs research, owning marketing briefs in the necessary systems/platforms, leading all administrative tasks both internally and externally, and supporting in internal x-functional communication throughout all phases of the collaborations’ process. It requires thriving in a fast-pace, high-volume environment.

What You'Ll Do

• Supporting the omnichannel development and execution of marketing in partnership with the Senior Manager.
• Developing creative briefs and partnering with brand creative teams on the development of marketing assets across multiple platforms; maintains oversight to ensure creative is on-strategy and on-brand, partnering with cross-functional teams and brand stakeholders to ensure seamless execution.
• Creates inspiring marketing briefs that combine a customer-first mindset with a focus on business priorities and a clear product point-of-view, leveraging key inputs from the Analytics team, Merchant Teams, Online Experience Teams, Visual Teams, Editorial Teams, Creative Teams
• Owning marketing/messaging calendar across marketing channels and supporting the brand calendar's content plan ensuring we drive engagement and business performance.
• Updates Go to Market plans on a regular basis.
• Building partnerships with brand stakeholders, work closely with visual merch team, visual merchandising, online experience, styling, photo planning, etc.
• Supporting campaign with performance reporting, specifically pulling data for performance metrics, hindsight’s.
• Managing small projects and creating a project plan/structure.
• Manage day-to-day merchant, markets and partners communications for all campaigns to ensure a cohesive global execution.
• Aggressively manage in-season changes, adjusting strategy and content as needed while collaborating with key partners to ensure seamless customer experience 
• Seeks innovative ways of reaching customers through interesting stories and engaging content.
• Participates in all marketing shoots pipeline and in-season dialogue, inclusive of content planning, in-season kick-off, content production / deliverables, creative reviews, final layout reviews, and mechanicals approval
• Partners closely with Social media team to ensure we are planning all content needed for the season.

Who You Are

• 2-5 years of experience in consumer marketing; content marketing experience required
• Team player with excellent interpersonal skills; works well as part of a team with strong collaboration abilities 
• Outstanding organization and communication (verbal/presentation/written) skills with high attention to detail
• Ability to adapt quickly to support the pace & needs of the business and work in a constantly evolving environment
• Bring positive can-do attitude 
• Gracefully juggle multiple, competing, high priority projects.
• Solid analytical skills, ability to glean insights and tell a story from data
• Proven ability to translate product stories into compelling marketing messages; a natural storyteller
• Self-starter with an innate sense of curiosity and eagerness to test and learn
• Social media savvy with a Social media first mindset
• High energy level and ability to thrive in a fast-paced and changeable environment