Senior Manager, B2B Marketing

Ibotta is seeking a Senior Manager, B2B Marketing to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. The Senior Manager will lead our ABM team which covers CRM, inbound and customer lifecycle marketing efforts. This role is responsible for developing and scaling programs that drive acquisition, onboarding, engagement, and retention. The ideal candidate is a strong team leader with experience managing budgets, building high-performing teams, and aligning marketing strategies to business growth goals.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office, (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Key Responsibilities:

• Team Leadership: Manage, coach, and develop a team of B2B marketers, ensuring strong execution, collaboration, and professional growth.
• Lifecycle Strategy: Define and oversee customer lifecycle programs that nurture prospects, support onboarding, and increase long-term engagement.
• CRM & Automation Oversight: Direct the strategic use of HubSpot and Salesforce for campaign automation, segmentation, and reporting.
• Budget Ownership: Manage media and program budgets, allocating spend effectively across inbound and paid channels to deliver ROI.
• Cross-Functional Collaboration: Partner with sales, product marketing, and leadership to ensure lifecycle marketing efforts support broader revenue and retention goals.
• Performance Measurement: Track campaign KPIs and funnel metrics, translating insights into strategy adjustments and performance improvements.
• Inbound Marketing: Shape inbound marketing programs that leverage content, automation, and lead nurturing to accelerate pipeline growth.
• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

Qualifications:

• 8+ years of experience in B2B marketing, with a focus on ABM, customer lifecycle marketing, retention, and upsell strategies in the enterprise segment.
• 2+ years of management experience
• Proven experience in B2B marketing leadership, ideally managing teams focused on CRM, lifecycle, or demand generation.
• Proficiency with HubSpot and Salesforce; ability to guide platform strategy and execution oversight.
• Experience managing marketing budgets with a focus on ROI and growth outcomes.
• Strong understanding of inbound marketing strategies and customer lifecycle frameworks.
• Excellent analytical, communication, and stakeholder management skills.
• Background in enterprise SaaS, technology, or B2B industries preferred.
• About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
• Base compensation range: $113,000 - $130,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
• Applicants must be currently authorized to work in the United States on a full-time basis.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels. 
• Recruiting Agency Notice
• Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

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