Head of Marketing

About Fwd Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

FWD Vietnam was established in 2016 and is a member of FWD Group. For more information, please visit www.fwd.com.vn

Purpose

Accountable to formulate strategy, frameworks, process, and standards and to lead MKT team to plan/execute all marketing, branding, communication activities to promote, protect, and differentiate FWD’s in the marketplace and to generate business opportunities.

Key Accountaibilities

Strategy & Planning

• Work closely with stakeholders to define MKT strategies to support the company’s overall strategies and objectives
• Lead the team to develop, execute, monitor an overall marketing plan and oversee implementation of brand activities, advertising, PR, promotion, event, activation, media, research, etc.
• Public relation management including crisis management

People Management

• Build a highly motivated and efficient team of marketing professionals
• Provide leadership to both internal marketing resources and external agencies

Policy, Process & Procedures

• Provide expert advice and guidance to all areas of the business on branding, communication
• Oversee and ensure all departmental outputs are fully complied with Legal, Audit, Compliance and Corporate Communications

Environmental Awareness/Customer Focus

• Champion marketing strategy and ensure they are integrated into future activities 
• Ensure and maintain good relationships with key and relevant service providers to embed the “Customer-Focus” into the company operation

Technical Performance

• Review and activate all communication channels to ensure they are effectively deliver corporate and product messages
• Design and develop strategic marketing and communication plans with relevant marketing resources to achieve the maximum effectiveness
• Monitor and ensure a positive return on the investment of all marketing, customer campaign and communication activities

Partners relationship and management

Build and strengthen relationship with partners including journalists, business partners, professional marketing’s partners (creative, research, media, digital, etc).

Qualifications / Experience

• Proven experience as Senior Leadership position in Marketing for big international company.
• Degree level education required in Marketing / post-graduate qualifications/high degree preferred
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, communication, event, etc)
• Experience of handling all communication channels internally and externally
• A leader with both creative and analytical capabilities

Knowledge & Technical Skills

• Strong leadership with negotiation and influencing ability
• Strong and effective communication skills in verbal and written
• Creativity with business acumen
• Strong reasoning capabilities – creative and lateral thinking with problem solving skills
• Strong interpersonal skills to build relationships across all levels of the organization and with external agencies
• Broad and in-depth knowledge of marketing, communications, customer experience and online sales practices
• Relentlessly pursue customer expertise.