Senior Content & Design Specialist

Who Is Nte, Nte 35w, And Lbj?

The North Tarrant Express (NTE) was the first design-build-finance-operate-maintain managed lanes project in Texas and consisted of the complete reconstruction of 13.3 miles of the existing I-820/SH-183 corridor between Dallas and Fort Worth. Since opening in October 2014, nine months ahead of the contracted completion date, the general highway lanes are experiencing a 70% decrease in congestion time and a 15% increase in average speed. This Cintra-led project has doubled capacity and significantly improved mobility along this heavily congested corridor that traverses the heart of six cities through Northeast Tarrant County.

The North Tarrant Express 35W (NTE 35W) project spans 16.8 miles from I-30 in downtown Fort Worth to Eagle Parkway at the north end of Alliance Airport. The project is operated and maintained by the Cintra-led consortium in North Texas. This project has improved mobility by adding additional road capacity through a combination of general highway lanes and continuous frontage roads, along with tolled express lanes that use variable pricing to keep traffic moving.

The LBJ Express (LBJ) is currently the largest P3 operation in Texas and one of the largest ever undertaken in the U.S. It is a regionally-significant transportation improvement project in North Texas that is relieving severe congestion in the dense urban area of north Dallas. In 2009, the Cintra-led consortium was selected to complete the design, construction, finance, operation, and maintenance of the project along I-635 and I-35E. Since opening in September 2015, the general highway lanes are realizing a 60% decrease in congestion time and a 10% increase in average speed.

What makes us different?

Our people come first. We want every single employee to develop both professionally and personally. With a strong focus on growth potential, we look to our internal employees as potential candidates for both national and international opportunities. We aim to achieve greatness by promoting from within every chance we get. We work hard and play hard and strive every day for success and achievement. With a diverse group of professionals working in a fast-paced environment, we achieve milestones constantly. And if that weren’t enough, we also offer our employees highly competitive insurance benefits, Paid Time Off, and a matching 401(k) program.

Job Description:

The Senior Content & Design Specialist will help spearhead our customer-centric creative strategies focused on delivering a holistic, creative view of the LBJ/NTE/NTE 35W TEXpress Lanes. In this role, you will have the opportunity to leverage a combination of strategic and creative skills to deliver impactful campaigns while partnering with business leaders, elected officials, outside partners and marketing channel owners. More importantly, you will play an integral role in transforming the way that the team communicates both internally and externally, while ensuring a consistent brand message and quality.

The primary function and goal of the Senior Content & Design Specialist will be to look for unique and creative ways to communicate our company’s value factors, features and benefits (i.e. via graphic designs, digital media/website content, video promos, infographics, newsletters etc.). You will have creative autonomy to develop innovative and informative content to amplify the company’s marketing campaigns and corporate initiatives.

Position Responsibilities:

• Responsible for the strategic planning and creative content management & curation for marketing campaigns, while ensuring a consistent corporate brand message
• Design, implement and facilitate marketing campaigns and support corporate affairs initiatives for the LBJ, NTE & NTE 35W TEXpress Lanes (i.e. toll discount promotions and corporate social responsibility campaigns)
• Develop a content roadmap for the company’s organic social media channels and email campaigns
• Continuously optimize and improve content strategy by monitoring campaign results, analyzing KPIs and presenting analysis to leadership
• Help oversee the contractual relationship with the marketing department’s suppliers and the work produced by marketing agencies and public affairs consultants
• Coordinate with Public Affairs in the amplification of corporate media plans and events with key influencers and stakeholders across the transportation industry
• Create promotional content materials for the company’s digital marketing media channels, website, print collateral, video promos etc
• Support marketing and communication efforts with third party stakeholders (i.e. NTTA, TxDOT, NCTCOG etc.)
• All other duties as assigned
• (Advanced graphic design, videography and photography skills mandatory)

Qualifications (Knowledge, Skills & Abilities):

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to fulfill those duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

• A minimum of 4 to 6+ years of relevant creative design, digital marketing and content management experience
• Prior experience in an agency setting strongly preferred
• Prior graphic design, videography and photography experience and background leveraging respective software/platforms (i.e. Canva, Adobe Premiere, Adobe Illustrator/Creative Suite) mandatory
• Must work well in a team environment, contributing to a collaborative work environment where colleagues/departments learn from one another and continuously improve processes
• Reporting and documentation skills
• Ability to troubleshoot problems and be resourceful in identifying speedy resolutions as needed
• Ability to establish and maintain effective relations with internal and external personnel
• Must be able to multitask, problem solve, and implement innovative processes within a fast-paced environment while ensuring accuracy in work product; strong focus on being detail oriented is a must

Professional Qualities:

• Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Experience with creating content via videography and photography tools at a corporate level a plus (i.e. Adobe Premiere, Canva, Adobe Creative Suite)
• Experience with editing website content, signup webforms, landing pages via a content management system is a plus but not mandatory (i.e. WordPress)
• Experience with monitoring & publishing on social media channels and/or direct private messages (i.e. Hootsuite, Sprout, Facebook/Twitter/LinkedIn/Instagram)
• Experience working with project management tools is a plus but not mandatory (i.e. Jira, Asana)
• Ability to learn new software, systems and procedures as needed
• Displays imagination, creativity and originality in their work; consistently raises new ideas; questions the status quo.
• Candidates may be asked to submit content samples (includes but not limited to marketing materials, social media and digital content)

Work Environment & Physical Demands:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a full-time, onsite position
• The noise level in the work environment is usually quiet
• Local travel will be required
• The employee must occasionally lift and/or move up to 10 pounds
• Specific vision abilities required by this job include ability to adjust focus, as necessary to use a computer
• The employee is frequently required to stand, walk and sit