Business Manager

Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. We cherish our strong safety culture, never taking it for granted, and courageously and determinedly keep sustainability at the core of our everyday work. We find meaning in our purpose: to enrich lives by bridging the world, and our identity and service mindset stems from our iconic brand’s Nordic heritage. Our values – Commitment to care, Working Together, Simplicity and Courage – guide us in everything we do.

We are now looking for a 

Business Manager

to contribute to Finnair’s commercial strategy by managing selected ancillary service categories. You will be part of the Products and Retailing development -team aiming to develop customer needs driven commercial offering that maximizes Finnair’s revenue and profitability. 

In this role, you will be responsible for the general management of selected ancillary services. You will contribute to Finnair’s commercial offering strategy creation and implementation together with the team and will be responsible for creating business plans for your own categories. You will lead discovery efforts within the team, identifying and developing new business opportunities through piloting, proof-of-concept initiatives, and collaboration with third-party vendors and innovation partners. You will drive innovation and lead business development from ideas to commercial products. 

You will monitor business performance and customer experience and initiate actions in collaboration with stakeholders to optimize the profitability of total offering. You will work closely with teams across Customer and Revenue units, Digital and Operation.

To achieve this, you will be creating insights on customers and the business to support decision making by 

• Analyzing business performance, business opportunities, competitors, and markets 
• Modeling customer needs and behavior  
• Developing and following KPIs to steer offer optimization 
• Creating business cases and financial forecasts 
• Applying customer segmentation and personalization strategies to enhance relevance and impact 
• Utilizing customer data and journey mapping to identify opportunities and improve service design 
• Engaging with external partners to explore and validate new service concepts through business design and experimentation 
• Leading RFPs to identify new partners and acting as commercial lead through the contracting process 
• Ensuring your product category is following the required compliance processes  

To succeed in this role, we are looking for someone who has 

• Commercial mindset with competence in interpreting complex business problems using data 
• Ability to create business analyses and -cases and building an understanding of consumer needs 
• Experience in innovation, market and customer analysis, business design, and piloting new concepts—including customer segmentation and journey mapping—is considered a strong asset
• Proven ability to lead discovery processes and manage external partnerships to bring new ideas to market 
• Experience in strategy, portfolio and/or product management 
• Experience in vendor contracting, including piloting, proof-of-concept agreements, and managing external partnerships 
• Understanding of digital service creation and development in digital environment 
• Ability to cut through complexity to identify high impact opportunities and find simple solutions 
• Good social and cross-organizational leadership skills 
• Excellent communication and presentation skills in English, other languages are considered an asset 
• Master’s degree in relevant field 
• Minimum 3–5 years’ experience in product/business management, business development or similar roles, preferably in consumer business environment 

Working At Finnair:

We offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement. You will be supported by internally highly rated supervisory work with modern leadership practices that we constantly develop.

We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wide leisure travel benefit. We also support the health and wellbeing of our employees through our own Sickness Fund insurance benefit, Epassi (sport, culture, wellbeing or commuting benefit), gyms around the Finnair campus and activities organized by our hobby clubs.   

Are you ready for the challenge and want to join the team? Submit your application with your CV, cover letter and salary expectation as soon as possible, but no later than Sunday, 12 October 2025.  

Please note that the hiring process includes a security clearance and a drug test. 

For more information, please contact Joonas Leppävuori (Head of Products and Retailing Development) by email at Joonas.Leppavuori@finnair.com.

Please note that we do not process applications submitted via email. 

Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success.  According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self.