Associate Content Strategist- Campaign Stragety

Job Description

Are you brimming with new ideas? Let’s dream up fresh content formats and strategies that capture the playful LEGO spirit our young audiences and fans love!

We are looking for an Associate Content Strategist with a proactive mindset, to support the development of global campaigns that align with product launches and that engage and retain young fans on our Owned platforms across digital and print!

No relocation assistance is offered for this position

Core Responsibilities

• Plan and execute campaigns across core LEGO franchises for 5–12-year-olds. Ensuring global campaigns are integrated into owned channels including the LEGO play app, Kids.LEGO.com website, and LEGO Magazine print and digital touchpoints
• Helps maintain execute editorial strategy including promotional plans across the owned digital channels 
• Grow our global audience base and further engage with them based on defined key objectives and the NPS survey
• Partner cross-functionally with audience, marketing and product teams, to align on objectives, key results, and shared priorities
• Anticipate and apply trends, staying close to audience behaviours and content formats to translate insights into clear, inspiring agency briefs
• Monitors content performance metrics, gathers insights and provides recommendations for optimising Owned channel content based on data-driven analysis 

Play your part in our team succeeding!

The LEGO Group offers inspirational, creative and social digital and print experiences for children. In the Content & Editorial team, we aim to build lasting connections with current and future LEGO fans by ideating, commissioning, creating and coordinating inspirational, audience-first, editorialised content. We are responsible for experiences that provide inspiration to LEGO fans of all ages and these experiences are imperative to the wider Digital Ecosystem that builds deeper consumer engagement and improves consumer lifetime value. 

We want to be at the forefront of digital kids experiences in the world, and we have a strong portfolio that keeps evolving to ensure this. Our extraordinary LEGO content plays a key role in engaging and retaining kids on our platforms and you will work closely with Content Strategists and Senior Content Strategists to maintain and evolve our high editorial standards.

Do you have what it takes?

• Proven experience in digital and/or editorial print content for a global audience, ideally from an agency, production studio, or within children’s media
• Genuine passion for children’s media and storytelling across both magazine (print and digital) and content/editorial formats
• Proactive and self-starting mindset solution oriented, full of energy, and always ready to bring fresh ideas to the table with insights at the heart of them
• Strong collaborator who thrives in dynamic, fast-changing environments and enjoys working as part of a global team
• Patient, optimistic, and creative problem-solver with the ability to balance multiple perspectives and find effective solutions
• Proven experience in project management with strong attention to detail, a track record of delivering projects within tight timelines
• Demonstrated ability to build and maintain strong relationships with stakeholders at all levels, effectively manage expectations, and ensure alignment between business objectives and project delivery
• Able to both design and deliver content strategies, while also supporting product teams in shaping initiatives for testing and learning
• Experience with CMS platforms and translation workflows would be an advantage
• Data curious and insight driven – interested in exploring analytics, visualising insights, and applying learnings to optimise content and engagement

No relocation assistance is offered for this position. This role is at lead professional level internally within the LEGO Group.

#Li-Ja1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.