Associate Content Strategist- Sustained Engagement

Job Description

Are you brimming with new ideas? Let’s dream up fresh content formats and strategies that capture the playful LEGO spirit our young audiences and fans love.

We are looking for an Associate Content Strategist with a proactive mindset, to support the development of new always on content strategies and formats that retain and engage young fans on our Owned platforms across digital and print.

No relocation assistance is offered for this position.

Core Responsibilities

• Supports with the development and implementation of content strategies to drive engagement and retention across owned channels
• Stays on top of trends in our experiences and the wider content and children’s media landscape, visualising strategic recommendations and bringing fresh ideas to the team while ensuring compliance child safety, legal and brand guidelines.
• Create commissioning briefs and oversee content production of smaller projects including consolidating feedback from stakeholders.
• Orchestrates collaboration with Marketing, External Communications and Fan Creator teams to maximise outreach of our content
• Monitors content performance metrics, gathers insights and provides recommendations for optimising Owned channel content based on data-driven analysis
• Collaborates with digital product teams, ensuring frequent check-ins and promoting one-team culture, spotting content test opportunities, keeps our team up to date with developments
• Helps maintain and execute promotional plans/editorial strategy for the Owned digital channels

Play your part in our team succeeding!

The LEGO Group offers inspirational, creative and social digital experiences for children. In the Content & Editorial team, we aim to build lasting connections with current and future LEGO fans by ideating, commissioning, creating and coordinating inspirational, audience-first, editorialised content. We are responsible for experiences that provide inspiration to LEGO fans of all ages and these experiences are imperative to the wider Digital Ecosystem that builds deeper consumer engagement and improves consumer lifetime value.

We want to be at the forefront of digital kids experiences in the world, and we have a strong portfolio that keeps evolving to ensure this. Our extraordinary LEGO content plays a key role in engaging and retaining kids on our platforms and you will work closely with Content Strategists and Senior Content Strategists to maintain and evolve our high editorial standards.

Do you have what it takes?

• Background in digital content (agency, production studio or direct children’s media experience) is essential
• Passion for children’s media, social content, fandoms – keen to keep a close eye on trends, ready to translate these into new content ideas for our channels
• Strong visualisation skills, ability to create effective slide decks to communicate strategic recommendations
• High levels of initiative, a proactive self-starter with a solution-oriented attitude, bringing lots of new ideas and energy
• A collaborative colleague who functions well in an ever-changing environment and a global team
• Patient and optimistic creative problem-solver
• Any personal or professional experience with fandom, fan communities or fan art/UGC - deep knowledge of young fandoms is a big plus

No relocation assistance is offered for this position. This role is at lead professional level internally within the LEGO Group.

#Li-Ja1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.