Business Development Manager – Auckland

About Us

At Good George, we’re all about helping people enjoy better moments - whether it’s with our legendary Fog City Hazy IPA, the crowd-favourite Doris Plum Cider, our award-winning gins, or the exciting new drinks we’re always dreaming up.

We started out in a church-turned-brewpub back in 2012, and today we’re proud to be a nationally recognised brand with a strong presence across New Zealand. But we’re not just about great drinks - we’re about great people, great communities, and doing good wherever we can. Our vibe? Think innovation, good humour, big ambition, and plenty of hard work. We live by our “Be Good, Do Good” values, and we’re always looking for ways to shake things up and make life a little more awesome - for our team, our customers, and everyone in between.

A Day in the Life

Based in Auckland, you’ll start each week with a teams huddle over a hot brew, then hit the road each day to connect with hospo legends and grow our presence across bars, restaurants, and venues. You’ll spot opportunities, build relationships, and turn leads into long-term partnerships. With support from our Freshbrew team and a network that knows hospo inside and out, every day is an adventure. And yes - access to our award-winning beer, cider, gin, and whisky is a pretty great perk!

Here’s What you’ll be doing

• Building new business with bars, restaurants, and venues across Auckland
• Growing our footprint in the city - one pint, one pour, one handshake at a time
• Spotting opportunities and turning them into long-term partnerships
• Being the face of Good George out in the wild
• Working closely with the wider sales and marketing team to make sure our beer is as loved in Auckland as it is in the Waikato

Here’s what you can look forward to

• Representing one of NZ’s most exciting independent breweries
• A fun, supportive team that celebrates wins together
• Competitive base salary + bonus normal tools of trade
• Beer perks (obviously)
• The joy of knowing your work brings happiness to others

Here’s what makes you a great fit

• A natural people person - you know how to talk to anyone and leave them smiling
• Well-connected in the Auckland hospo scene (and if not, you’ll hustle until you are)
• A competitive streak - you love to win and hate to lose
• A self-starter who thrives on targets, not hand-holding
• Someone who believes in good beer, good yarns, and good times

What Happens Next

If you think you hit the mark, apply now or alternatively reach out to our HR team.

We’re reviewing applications as we go, however this role will close on the 13th of October so at any point throughout this, we’d love to hear from you.