Marketing and Patient Communications Specialist

General Summary

Plays a key role in enhancing patient engagement and promoting healthcare services through strategic marketing and effective patient communications. Responsible for executing integrated marketing campaigns, creating patient-facing communications, and ensuring consistent messaging across all channels. Contributes to an integrated, collaborative, data-driven Marketing and Patient Communications Team that is known for high reliability and excellence in execution. Must be an exceptional writer, enjoy executing events, and being part of a highly collaborative, innovative, and data-driven Marketing and Communications function.

Duties And Responsibilitiesessential Functions:

• Works collaboratively with other members of the Marketing and Patient Communications team to identify priorities, develop tactics and execute concepts aligned with strategic priorities and brand standards.
• Continuously scans the internal and external environment, understands the system’s major strategic and operating priorities and identifies relevant marketing and patient communications opportunities.
• Coordinates, writes and produces flyers, web content, e-newsletters, articles, publications, brochures, posters, feature stories, and other patient facing content.
• Responsible for photography and videography of system functions and other related activities.
• Plans and coordinates meetings and special events to meet designated objectives.

Common Expectations:

• Maintains established policies and procedures, objectives, quality assessment and safety standards.
• Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.
• Assists in proofreading, writing and idea development for marketing and patient communications projects.

Travel Requirements:

• Estimated Amount: 15% - Periodic travel required primarily for meetings, trainings, and periodic visits to clients, project sites, or system locations.

Qualificationsminimum Education:

• Bachelors Degree Marketing, Business or related field. Required

Work Experience:

• 2 years Experience in Marketing, Business or other related field. Required

Knowledge, Skills, And Abilities:

• Excellent written/oral communications, interpersonal and organizational skills.
• Strong computer skills and willingness to embrace new technology and artificial intelligence.
• Strong writing, copyediting and project management skills.
• Familiarity with marketing platforms and tools.
• Strong project management and organization abilities.