TikTok Shop- EU Live Lead

TikTok Shop is seeking a dynamic and highly analytical candidate to oversee our Live Streaming initiatives. This role requires a strategic thinker with strong project management and data analysis skills to drive our live streaming projects in the market. You will be responsible for managing cross-functional teams, developing strategies, and ensuring the successful execution of live streaming initiatives. We are looking for an experienced Live Lead to join our team in London. The ideal candidate will have a deep understanding of live streaming, content operations, and influencer management.

Responsibility
- Build, manage, and mentor a high-performing team to identify, onboard, and support high-potential merchants and creators across European markets, driving the success of live-streaming initiatives.
- Develop and execute strategic growth plans to scale the live-streaming ecosystem, including merchant acquisition, creator development, and audience engagement strategies.
- Provide live-streaming education, training, and strategic guidance to internal teams, merchants, and creators; oversee daily live-streaming operations to ensure high GMV (Gross Merchandise Value), sustainable growth, and premium content quality.
- Lead cross-functional collaboration with key stakeholders—including Campaigns, Affiliates, Product, Recommendation Algorithms, and Platform Governance—to unlock sales opportunities and amplify live-streaming impact.
- Monitor live-streaming performance metrics across multiple countries, leverage data insights to drive continuous improvement, and set long-term strategic goals for content, operations, and ecosystem development.
- Drive key strategic projects and policy initiatives to strengthen merchant and creator engagement, enhance platform competitiveness, and expand market share.