Marketing Generalist

Description

Description

HealthyU Clinics is looking for a versatile and motivated Marketing Generalist to join our growing team. The Marketing Generalist will support day-to-day marketing activities, manage campaigns across multiple channels, help ensure brand consistency across all touchpoints and build outreach relationships with healthcare groups and community partners. 

Key Responsibilities

Marketing

• Manage marketing collateral and operational tasks, including print projects, business cards, signage, provider onboarding kits, and uniform orders.
• Draft and develop marketing copy and communications, including patient letters, email campaigns, website content, and provider/broker messaging.
• Maintain and update website content (provider profiles, services, locations).
• Support marketing rollouts in new markets and acquisitions, including signage, onboarding kits, and collateral distribution.
• Own and manage the content strategy and calendar for social media, blogs, newsletters, and provider/broker campaigns.
• Design lightweight creative assets (social graphics, flyers, basic signage) and coordinate with external vendors/freelancers for larger creative projects (video production, major campaigns, large-scale signage).
• Develop campaign copy, website content, and patient/provider communications.
• Manage social media publishing, engagement, and performance tracking.
• Ensure adherence to brand guidelines and consistency across all marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field, preferred.
• Minimum of 2 years of experience in a marketing role, ideally in healthcare, professional services, or a multi-location organization.
• Strong writing and editing skills with the ability to tailor messaging for different audiences.
• Proficiency in basic design tools (Canva, Adobe Creative Suite, or similar).
• Experience managing social media platforms and tracking performance metrics.
• Experience with WordPress a plus.
• Familiarity with email marketing tools.
• Positive, solutions-oriented mindset with a willingness to jump in wherever needed.