Event and Brand Activation Specialist

Description

Fueling Success In This Role:

The Event and Brand Activation Specialist collaborates closely with Sales and Marketing to help develop and implement a successful marketing strategy for generating awareness, preference, and demand for VP Racing products at events and tradeshows. This role is part event coordinator and part front-line brand ambassador. The Event and Brand Activation Specialist manages the planning and logistics for tradeshows and events and creates engaging experiences that will engage new and existing customers. This role represents the VP Racing Fuels brand at motorsport races, car culture gatherings, tradeshows, and retail events to generate marketing leads, build social media following, and encourage product trial and purchase.

 This is a hands-on role based out of our VP Racing Headquarters located in San Antonio, TX where no two days look the same - perfect for someone who’s ready to hit the ground running and keep the VP brand in the fast lane! This job requires travel!

Essential Functions:

• Lead the planning and logistics for tradeshows and events, holding kickoff meetings, registering for events, managing necessary assets with appropriate sales team leaders, and helping develop marketing campaigns in support of the tradeshows and events experience.
• Help develop and implement new and creative marketing and activation strategies based on partner and VP Racing Fuels’ internal needs.
• Work closely with Marketing and Sales to ensure cohesive brand messaging and execution at events.
• Plan, activate, and positively represent VP Racing Fuels at field marketing activities such as fan zones, promotional giveaways, influencer appearances, at-event promotions/sales, ride-a-longs, and other experiential touch points.
• Act as a liaison between VP Racing Fuels and key external stakeholders such as tradeshow and track personnel, show promoters, sponsored athletes, and VP Racing Fuels dealers and retailers.
• Consistently evaluate current partner goals and objectives and recommend additional assets for their consideration.
• Utilize VP Racing Fuels’ resources, events, athletes, and influencers to create impactful brand experiences and stories that are locally relevant but have national/global impact at the event and digitally.
• Manage merchandise inventory and on-site sales at activation events when necessary.
• Transport, setup, staff, and tear down activation assets when necessary (kiosks, booths, pop-ups, etc.).
• Maintain VP Racing Fuels vans, trailers, and event displays in show-ready condition at all times.
• Logistical support for as-needed marketing projects.
• Hire and manage local brand ambassadors during field marketing activations.

Why Should You Join Our Team?

At VP Racing Fuels, we don’t just create high-performance fuels - we create high-performance careers. Based in San Antonio, Texas, we are a global leader in race fuels, performance chemicals, and branded retail products. Our work environment is built for those who thrive on innovation, precision, and speed, offering a dynamic workplace where passion drives everything we do. We invest in our people and provide real opportunities for professional growth.

We hire people based on potential, not just experience, and believe in building a team that’s diverse, driven, and ready to push limits. At VP, we work hard and play hard, innovate boldly, and foster a fun, collaborative culture where teamwork fuels success.

High-Octane Rewards:

We offer a competitive salary for our Event and Brand Activation Specialist, based on experience, along with a comprehensive benefits package designed to support your well-being and future. Our benefits include health, dental, and vision insurance, a full suite of supplemental insurance options, and a robust 401(k) plan with a company match to help you build a secure retirement. We offer paid time off, so you have the flexibility to recharge and refuel. You'll enjoy a down-to-earth, casual work environment, along with a positive, team-oriented culture built on innovation, inclusion, and long-term success. Join us and be part of a company that values creativity, collaboration, and a desire to win!

If we have your attention… Please. Continue. Reading!

Minimum Qualifications:

The ideal candidate must be extremely organized and able to manage the logistics of multiple duties with professionalism and strong communication skills. In addition, strong attention to detail and ability to work in a fast-paced environment is critical for success in the role, as are high levels of accuracy, timeliness and dependability. We are looking for someone who can establish and maintain effective working relationships within the organization, work effectively with all levels of employees and management, and assist in providing solutions to challenges that arise. If this describes you and you meet the following requirements, we would be happy to speak with you:

• Bachelor’s degree in Communication, Marketing, Business Administration, or related field; AND at least five (5) years of experience for a high-profile consumer brand or activation agency (Sports or Retail marketing background a plus) ; OR any combination of education and experience that results in the applicable skills, knowledge, and abilities.
•  Tradeshow and Event Experience highly preferred 

About The Company:

VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s full range of automotive performance and small engine fuel products.