Assistant Director of Marketing and Revenue Generation, Athletics

Position Title & Department:

 Assistant Director of Marketing and Revenue Generation, Athletics; Athletics Posting #

5365

Department Description:

As part of the University of San Diego, a Roman Catholic University, the Department of Intercollegiate Athletics is committed to advancing academic and athletic excellence and enhancing students' lives while promoting the University of San Diego.

University Description:

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

Detailed Description:

The Assistant Director of Marketing and Revenue Generation plays a key role in enhancing the visibility, energy, and impact of USD Athletics through creative marketing strategies, campus engagement, and innovative revenue strategies. Reporting to the Senior Associate Athletic Director of Revenue Generation and Innovation, this position helps lead efforts to grow attendance, generate excitement, and build brand affinity across USD's ticketed sports programs and beyond. The Assistant Director also supervises a team of student workers and interns and partners with various campus and community groups to increase revenue.

Duties And Responsibilities:

Marketing and Revenue Operations 

• Assist the Senior Associate Athletic Director of Revenue Generation and Innovation in executing a comprehensive, long-term revenue generation strategy for USD Athletics.
• Collaborate in and support community and student outreach while driving brand recognition.
• Implement strategies for promotional planning, digital marketing, and branding to drive both revenue and engagement, with direction from the Senior Associate Athletic Director of Revenue Generation and Innovation.
• Collaborate in and support with all aspects of the Marketing and Promotions Department, to include but is not limited to:
• Working with the sponsorship sales team.
• Provide leadership and direction to marketing interns for athletics department activities as it relates to marketing, promotion and game operation activities.
• Assist to develop, direct and enhance the fan experience.
• Contribute to the creation of graphic and video content for in-game use in collaboration with creative services.

Student Engagement

• Implement promotional strategies tailored to students, faculty, staff, and the San Diego community.
• Assist in the development and execution of multi-channel marketing plans to increase visibility and attendance.
• Activate campus partnerships and student organizations to drive student attendance.
• Serve a point of contact for the official athletics student fan group
• Develop and manage a year-round calendar of student-facing initiatives for revenue generation purposes.

Staff Supervision & Development

• Recruit, train, and manage a team of student workers and marketing interns.
• Oversee assignment of gameday responsibilities and evaluate performance to foster leadership development.
• Manage ticketing student workers on gameday. 

Ticket Sales and Inventory Optimization

• Work closely with the ticketing department to help with community outreach and group sales
• Collaborate in ticketing initiative to drive attendance and generate revenue.
• Assist in executing plans set in place by the ticketing department related to group sales, mini plans, single-game sales, premium seating and strategy for ticket sales optimization.

Special Projects & External Engagement

• Support planning and execution of special events, including theme nights, community initiatives, and student engagement activations.
• Assist with grassroots outreach efforts in conjunction with ticketing and sponsorship staff.
• Collaborate with development and alumni relations to enhance fan experience during special events.

Special Conditions Of Employment:

• Must be able to work evenings, weekends, and holidays as needed in support of athletic events.
• Required to travel to select off-campus events.

Background check:  Successful completion of a pre-employment background check.

Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes. 

Job Requirements:

Minimum Qualifications:

• Bachelor’s degree required.
• Minimum one (1) year of relevant experience in marketing, promotions or a related field is required.
• Experience working in college athletics, live event operations, or related environments.
• Strong interpersonal, verbal, and written communication skills.

Preferred Qualifications:

• Two or more years of experience in sports marketing or event presentation preferred.
• Knowledge of Adobe Creative Suite (Photoshop, Premiere) and/or other creative tools.
• Familiarity with game production software such as Sound Director.
• Supervisory experience with student staff or interns.

Posting Salary:

$5720-5800 per month; Excellent Benefits

The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers.  Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.  USD: Human Resources: Benefits

The salary range provided in this posting reflects what we reasonably expect to pay for this position.  Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.

Special Application Instructions: Resume and Cover Letter Required

Click the 'Apply Now' button to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review.  If you have any questions or difficulties please contact the Employment Services Team at jobs@sandiego.edu.

Additional Details:

Hours: 40 hours per week

Closing date: Open until filled 

Note: External job postings will be up for at least three days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

The University of San Diego is a smoking and tobacco-free campus. For more information, visit www.sandiego.edu/smokefree.