Asia Pacific - Regional Marketing Intern, Shiseido

Please only apply for this internship if you are able to commit full-time from January to June 2026.

MAIN PURPOSE
SHISEIDO Regional Brand Team’s mission is to build long-term brand equity and accelerate brand growth and market share growth in the region by partnering closely with Global Brand Holder and Local Market teams, which include Taiwan, Korea, Thailand, Vietnam, Singapore, Malaysia, Philippines, Indonesia, and Oceania.

The incumbent is to provide overall support and assist the SHISEIDO brand team in a wide array of marketing activities while adhering to the SHISEIDO brand strategy.

Key Responsibilities

• Marketing Operations
• - Assist and support the brand team with regional-led initiatives based on opportunities identified and market needs
• - Support on contractor and agency management including: getting quotations, briefing of agency/contractor/partners on specific brand needs
• - Facilitate communication between local affiliates and drive alignment between all stakeholders, including local countries, HQ and independent agencies
• Administrative and Reporting duties
• - Support the brand team in monthly reporting and presentation when needed, main responsibility on Gate 5 analysis
• - Assist in administrative responsibilities such as PO management, shipment coordination
• - Support the brand team with competitive analysis and benchmarking, opportunity identification and best practice recommendation (request basis)
• E-commerce & Digital
• - Support e-Commerce team to roll out collaboration campaigns on eCommerce marketplaces (such as Lazada and Shopee)
• - Collaborate with markets and cross function teams to ensure timely implementation and launch of regional-led campaigns
• - Support Regional Digital, Social, and E-Commerce Assets development projects
• - Support Social & Influencer Activation program analysis, competitive analysis and benchmarking, opportunity identification, conceptualization, and best practice recommendation
• - Work closely with agency and global team to support timely update of brand.com content - banners, LP and PDPs
• - Manage new/expired asset content update to markets
• Strategy analysis
• - Support on data churning and analysis needed for SAPAC strategy, including SHISEIDO brand data and competitor data
• - Work closely with CMI (consumer insights team) to gather insights and provide analysis to brand managers