Demand Generation Manager - E-Mobility (m/f/d)

Company Description

We develop electric vehicle (EV) charging management software for operators that want to automate charging access, billing and payments for their charging networks and business fleets. With more than 60,000 charge points under our management and 99.9% network uptime, vaylens is trusted by Schneider Electric, Westenergie and other leading operators across Europe. We're headquartered in Dortmund, Germany, and are part of the KOSTAL Group.

Job Description

We’re looking for a sharp and data-driven Demand Generation Manager to take the reins of our buyer’s journey. You'll lead vaylens’ demand generation and customer acquisition strategy across all channels and work closely with our sales, product/partner management, and customer success teams to streamline our buyer's journey in a scalable and measurable manner.

This is a foundational hire, ideal for a hands-on marketing manager who thrives on doing both strategic and operational work, and who wants to rapidly grow with us, taking on new segments, feature releases, and responsibilities.

What you’ll be working on

Below is a selection of potential responsibilities for this role; you have the freedom to define your priorities and KPIs within the company:

• Own, implement, and optimize the end-to-end demand generation engine (i.e. organic, paid, and nurture)
• Build, manage, and iterate campaigns across Google, LinkedIn, and/or niche B2B platforms
• Drive experimentation around new channels, tactics, and/or messaging 
• Define and implement a content distribution plan aligned with the buyer’s journey
• Define and distribute (product-led) content and ROI frameworks to enable sales and CS
• Report and forecast key marketing KPIs, including pipeline contribution, CAC, ROAS, and MQL-to-SQL conversion

Qualifications

• You have 7+ years of growth marketing and/or demand generation experience, ideally in B2B SaaS
• You have led full-funnel growth strategies across multiple channels with proven results
• You’re obsessed with metrics that matter but know when to trust intuition and storytelling
• You prioritize ruthlessly and move fast but not at the expense of your teammates
• You’re a clear and tactful communicator who can motivate any kind of teammate and stakeholder
• You’re fluent in English and ideally in German too

Additional Information

• A purpose-driven company driving Europe’s transition toward electric mobility 
• Passionate colleagues with a hands-on mentality 
• A safe and future-oriented workplace as part of the Kostal group 
• Flexible working hours and location  
• Great opportunities for career growth