Affiliate Manager/Team Lead - Global

Company Description

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Job Description

We are currently hiring an Affiliate Manager ROW to join our team. As the Affiliate Manager, you will be responsible for developing and executing the 3-year strategy and framework for all Affiliate, Display, and Partnerships activities across Europe and Canada.

You will be accountable for budgeting, championing innovation, and ensuring full compliance across our affiliate operations. You’ll cultivate strong relationships with affiliates to drive strategic growth. As a team leader, you’ll be expected to inspire and empower your team to deliver high performance, proactively driving results rather than simply monitoring them. You’ll also collaborate cross-functionally to maximise marketing effectiveness and operational efficiency.

If you bring a solid background in affiliate management, a proven track record of scaling successful programs, and the leadership skills to energise and guide a high-performing team, we encourage you to apply and make a meaningful impact on our ROW affiliate strategy. 

What you will do 

Strategy And Planning

• Build and implement the 3-year Affiliate strategy across ROW, engaging senior stakeholders to ensure alignment with company objectives and broader goals.
• Conduct market and competitor analysis to identify and exploit affiliate growth opportunities.
• Use BI and predictive analytics to forecast, optimise budgets, and drive YoY growth across brands and markets.
• Drive change, adopting new channels and capabilities/platforms.
• Ensure compliance with affiliate program guidelines, policies, and legal requirements.

Marketing Effectiveness

• Oversee all Affiliate activity and be accountable for team performance.
• Drive departmental efficiencies by streamlining workflows and optimizing resource allocation across teams.
• Establish reporting frameworks to measure effectiveness of Affiliate campaigns.
• Monitor and analyse Affiliate performance (FTDs, CPDs, pNGR, Rev-Share, Conversion Rates, Payback/ROI).
• Work closely with the Affiliate Operations Team to ensure smooth data management and KYC onboarding.
• Collaborate with compliance and legal teams to evolve guidelines across markets.
• Build and maintain strong, long-lasting relationships.
• Negotiate tailored global agreements with leading affiliates.
• Coordinate Entain’s presence at industry conferences and events, including liaising with third parties, negotiating conference space, overseeing stand design, and managing merchandise.
• Maintain high-quality creative and proposition strategies aligned with brand promotional teams.
• Manage & present Weekly/Monthly/Quarterly reporting cycles to demonstrate progress on targets and innovation roadmap. 

Innovation

• Collaborate with Mar-Tech/BI teams for product innovations and development.
• Lead rollouts of affiliate-related technical projects (platform features, BI reporting, automation).
• Foster a culture of experimentation and continuous improvement.
• Own the test & learn roadmap, ensuring structured learning and reporting.
• Work closely with CRO team to optimise visit-deposit funnel performance and ROI.

People Management

• Lead and develop a medium-sized team (10+ people) through effective recruitment, training, performance management, and clear development planning.
• Drive performance by setting SMART goals, holding regular check-ins, and providing constructive feedback.
• Enable growth by creating strong development plans, offering coaching, and leveraging individual strengths and aspirations through knowledge sharing.
• Lead the team through change with clear communication of business goals and successes.
• Role model Entain values and inspire team members to do the same.
• Act on Your Voice engagement survey results to improve team experience and performance.

Qualifications

• Extensive experience in Affiliate Marketing, ideally in a leadership/strategic role.
• Proven track record in leading teams through change and transformation.
• Significant hands-on and strategic sports/gaming affiliation experience.
• Strong leadership and people management skills, including leading through managers.
• Skilled in fraud prevention, compliance management, and KYC processes.
• Fluent in analysis and presentation of data; able to distil complex sets into actionable insights.
• Technical experience with affiliate platforms (e.g., MyAffiliates, Income Access).
• Strong stakeholder management skills, able to influence at senior levels.
• Experience managing complex, multi-brand budgets at significant scale.
• High-level proficiency in MS Excel, PowerPoint, and Word.
• Strong understanding of digital advertising legislation and codes of practice.
• Excellent negotiation, communication, and presentation skills.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in London, you can expect to receive great benefits like:
 

• Generous group bonus scheme
• Hybrid working – 2 days in the office
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional “It’s Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme  

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

#Li-Cr2

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.