International Campaign Specialist

Job Description

The opportunity | Te Whiwhinga mahi

We are seeking an International Campaign Specialist to join our agile and digitally focused International Marketing team. This is a unique opportunity to directly contribute to the University's success by driving international student applications and enrolments.

This role sits within the International Office, a division of the Strategic Engagement portfolio. The International Office is at the forefront of the University's global presence, leading on international student recruitment, partnerships, and reputation-building activities.

You will work closely with our wider team, including the Performance and Content Specialists, on day-to-day tasks. This role will contribute to the success of raising awareness and driving engagement, which will lead to increased international applications and enrolments at the University.

This is a full-time (37.5 hours per week), fixed-term position, expected to run for 9 to 12 months. The salary range for this role is $70,000 to $75,000, negotiable depending on skills and experience.

A full description of your duties and the role is provided in the position description linked HERE.

Your Core Responsibilities Will Include:

• Campaign Management support: Supporting the implementation of digital campaigns and marketing activities, ensuring they run smoothly and meet deadlines.
• Data-Driven Decisions: Using data from platforms like Google Ads, Meta, and Google Analytics to provide strategic recommendations on ad creative, targeting, and optimisation.
• A/B Testing: Developing and implementing new A/B testing strategies to continually improve our international marketing efforts and contribute to our marketing playbook.
• Collaboration: Working closely with our wider team to enhance our digital presence and performance.

About you | He kōrero mōu

You are a proactive, detail-oriented individual with a passion for digital marketing. You know how to collaborate with those around you while still being able to set aside time for high-focus, detailed activities.

There are huge opportunities to learn and test new things within our new digital-first strategy on paid search, social media, online display and video, programmatic and tagging, and much more.

If you are a recent graduate just starting your career and you are curious to learn, self-motivated with the independence to carry out responsibilities, and inquisitive by nature, we would like to hear from you.

We are seeking | E rapua ana mātou

• Qualifications: A qualification in a relevant field, such as Marketing, Advertising, or Creative Arts, or equivalent professional experience.
• Experience: Around 2-3 years of experience in a performance marketing role, ideally from a digital marketing or advertising agency.
• Skills: A strong understanding of Facebook Business Manager, Google Ads, and Google Analytics.

What we offer | Ngā āhuatanga kei a mātou

We offer you the opportunity to join a dynamic, world-class institution in one of the world's most desirable cities.

We provide an environment that supports your growth and rewards hard work with a range of excellent benefits, including:

• Competitive salary and five weeks of annual leave.
• Flexible working arrangements, including working from home and adaptive hours.
• Leading and inclusive parental leave options.
• Career development programmes and discounted on-site amenities.

How to apply | Me pēhea te tuku tono

Please submit your application online by the closing date of Sunday, 12 October 2025. Your application should include:

• A brief Cover Letter explaining why you're interested in this role and how your skills match the requirements.
• Your updated CV.

For a confidential discussion, you are welcome to contact Matthew Paul (International Marketing Lead) at matthew.paul@auckland.ac.nz

Additional Information

Equity

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment.  For further information on services for Māori, Pacific, women, LGBTQIATakatāpuiMVPFAFF+, people with disabilities, parenting support, flexible work and other personal circumstances go to www.equity.auckland.ac.nz