Demand Generation Manager (Hybrid)

Company Description

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.

Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond. 

Job Description

The Role

• We are searching for a talented, highly motivated Demand Generation Manager to join our team. As a key member of our marketing department, this individual will play a crucial role in aligning our sales and marketing efforts, improving our lead generation strategies, and contributing to the overall growth and success of the company. The Demand Generation Manager is responsible for developing and executing integrated marketing campaigns that drive awareness, engagement, and pipeline growth. This role focuses on generating high-quality leads through digital channels, events, content marketing, and strategic partnerships. The manager collaborates closely with sales, product marketing, and analytics teams to optimise campaign performance and ensure alignment with business goals.

Principal Accountabilities

Lead campaign to-to-market strategy for one of Fastmarkets key verticals - Metals and Mining - Collaborating with cross-functional teams in sales, marketing, and product to create and execute demand-generation strategies that drive high-quality leads and pipeline growth.

• Drive multi-channel marketing campaigns that increase lead flow to deliver on New Business revenue targets, deepen relationships with existing customers to retain and grow accounts, and build new relationships within existing accounts leveraging account engagement strategies
• Monitor, analyze, and report on performance metrics, hold teams accountable to achieving goals, and provide recommendations for improvement based on data-driven insights.
• Work closely with the sales team to ensure the sales team understands marketing plan and campaign activities impacting lead flow and ensure there is a seamless lead handoff between Sales and Marketing and an ongoing feedback loop
• Oversee the on-site event commercial consideration experience at Fastmarkets branded events, including creating on-site booth strategies, lead generation materials and collaborating with Customer Success and Sales members who will be on site
• Identify technologies and marketing tools that will enable effective and scalable demand-generation efforts
• Build best-in-class nurture programs, that include regular a/b test, learn, and optimize approaches for educating higher funnel leads and bringing through to consideration and conversion
• Continuously identifying opportunities for optimization and growth within the company's demand generation efforts.
• Working to establish the company's brand and enhance our presence in the market.

Key Interfaces

- Marketing Team

- Sales & Customer Success

- Product Team

- Sales Enablement

- Editorial/Content Team

Qualifications

We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.

If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on...

Knowledge, Experience And Skills

We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.

Relevant experience in marketing, content generation, or demand generation, preferably within the metals market.

• A proven track record of developing and executing successful campaigns that drive tangible results and year-over-year growth.
• Strong analytical skills with the ability to analyze and interpret data, and use insights to drive action and results.
• Experience with marketing automation platforms, CRM systems, and analytics tools.
• Strong time management and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.
• Bachelor's degree in marketing, business, or related field.

If you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway.

Additional Information

Our Values

Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance  
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done  
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency  
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.  
• CUSTOMER CENTRIC. We are customer-centric in all that we do  
• COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

You’ve read a little about us – now it’s over to you!

If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.

It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.