National Account Manager Walmart

National Account Manager — Walmart/Cvs

• Reports to: Senior Director, Mass Retail
• Accounts: Walmart (primary), CVS (in partnership with external consultant)

Location: Bentonville (though Bubble does have a small office in Bentonville this is a primarily remote position)

Comp: $100k - $160k

Role Summary

We’re looking for a Walmart-obsessed, data-driven, action-oriented National Account Manager to own the day-to-day of Walmart and CVS. You’ll run the commercial drumbeat—forecasting, reporting, item and promo performance, Retail Link hygiene, retail media briefing—while also shaping feature/event planning, pitching growth opportunities, and supporting NPD launches. This role is highly collaborative, working hand-in-hand with Marketing, Operations, and Ecommerce to deliver 360° retailer support and bring Bubble to life in-store and online.

What You’Ll Deliver (Key Outcomes)

• Plan & Forecast Accuracy: Tight weekly/monthly LE, with risks/opportunities flagged early and quantified.
• Relentless Basics: Retail Link accuracy, item setup/PIM, PDP excellence, and flawless promo/price execution.
• Growth Moves: Identify, plan, and pitch features, space, and NPD opportunities backed by strong data and ROI.
• 360° Collaboration: Partner with Marketing to bring trade marketing and retailer activations to life with community and social integration.
• Walmart Obsession: Deeply understand Walmart’s priorities, tools, and rhythms—anticipate buyer needs and deliver best-in-class execution.

Core Responsibilities

Account Ownership (Walmart)

• Manage day-to-day business: item setup/maintenance, content/PDPs, price/promo execution, comp shops, and post-event readouts.
• Prepare and lead business plan meetings, line reviews, and weekly touchpoints; build trust-based buyer relationships.
• Build and maintain Retail Link dashboards (DSS) for sales, inventory, and supply health; translate insights to clear actions.
• Strategic Growth Planning: Partner with Senior Director to shape and pitch feature/event plans, modular/secondary placements, and retail marketing opportunities.
• NPD & Launch Planning: Translate innovation pipeline into Walmart-ready pitches—securing sell-in, feature support, and merchandising that maximize trial and repeat.

Trade Marketing & Cross-Functional Collaboration

• Partner with Marketing to ideate and execute trade marketing programs that connect retailer activations with social, digital, and community touchpoints.
• Support pitch development for 360° activations, ensuring Walmart receives integrated programs that go beyond the aisle.
• Act as the daily connective tissue between Commercial and Marketing teams, ensuring alignment on calendars, briefs, and measurement.

Ecommerce & Retail Media

• Co-lead Walmart.com strategy with Senior Director of Ecommerce; own execution excellence (PDPs, images, copy, A+ content, SEO).
• Brief and QA Walmart Connect campaigns (search, display, SV/SB when available); track ROAS, share of search, and conversion.

Cvs Coordination

• Serve as Bubble’s day-to-day contact; connect our CVS consultant to brand strategy and ensure aligned plans and reporting.
• Maintain CVS relationship hygiene and facilitate retailer-specific briefs, fixtures, and activation projects.

Forecasting, Supply & Risk Management

• Partner with Sales Planning and Ops on stock & sales plans; monitor OTIF, constraints, and E&O; recommend mitigations.
• Track item productivity, rate of sale, and door-level performance; propose actions by SKU/mod.

Reporting & Insights

• Produce weekly performance packs (sell-in vs sell-out, velocity, mix, promo ROI); escalate risks with data-backed options.
• Mine data to spot whitespace and defend shelf (new doors, secondary space, pack/price tests, kits/bundles).

Qualifications

• Experience: 5+ years in beauty/personal care account management with proven Walmart ownership; CVS exposure a plus.
• Tools: Retail Link (DSS), Walmart Connect fundamentals; strong Excel/Google Sheets (INDEX/MATCH, PIVOTs), and data storytelling.
• Execution: Demonstrated strength in forecasting, PIM/item setup, PDP/content management, and promo operations.
• Strategic Skills: Able to build compelling growth stories for features, space, NPD, and trade marketing—translating insights into buyer-ready pitches.
• Collaboration: Strong partnership mindset; comfortable working daily with Marketing, Community, Ops/Supply, and Ecommerce.
• Mindset: Walmart-obsessed, proactive, detail-obsessed, and calm under pressure; turns analysis into action with speed.

Primary Evaluation Metrics

Forecast Accuracy, Retail Sales/Net Sales, Item Productivity (ROS/UPD), OTIF & In-Stock %, Promo ROI, Share of Search/.com Conversion, Buyer Relationship Health (Walmart/CVS), Trade Marketing Activation ROI