Brand Writer

Replit is the fastest way to turn ideas into software. With our powerful AI-powered Agent and Assistant, anyone can create and launch apps from natural language in just one click. Build and deploy full-stack applications directly from your browser—no setup required. Never written a line of code in your life? No problem. Replit makes software creation accessible, collaborative, and lightning-fast. Join us in our mission to empower the next generation of builders.

About This Job

Replit is redefining how software is built, and who gets to build it. Our mission is to achieve Autonomy for All: making programming accessible, collaborative, and powered by AI. To realize this vision, we are building a brand that is as iconic, inventive, and human as the product itself.

We are seeking a Brand Writer to shape how Replit is expressed across the world. You will be responsible for crafting the voice of our brand, writing breakthrough copy across campaigns, marketing assets, and product surfaces, and ensuring Replit’s story shows up with clarity, consistency, and cultural impact.

You’ll move fluidly from high-level concepting to meticulous execution, working closely with design, marketing, product, and external partners to bring the Replit narrative to life.

This is a role for a writer who thrives at the intersection of storytelling and strategy. Someone who can define timeless brand foundations while also creating standout expressions that inspire, resonate, and endure.

This role reports directly to the Executive Creative Director, ensuring close collaboration on vision, craft, and execution.

Responsibilities

• Define and evolve Replit’s brand voice, tone, and narrative across all communications.
• Lead copywriting for high-profile product launches, campaigns, events, and cultural activations.
• Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more.
• Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence.
• Collaborate with designers, marketers, strategists, and agency partners.
• Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking.
• Explore new creative formats and cultural opportunities that push the Replit story forward.

Minimum Qualifications

• 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams.
• A portfolio that demonstrates conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets.
• Mastery of language, storytelling, and voice, with a proven eye for detail and craft.
• Experience collaborating with cross-functional teams at the intersection of marketing, product, and design.
• Ability to drive work from concept to final execution in fast-paced, iterative environments.

Preferred Qualifications

• Experience creating or scaling global brand voice and editorial systems.
• Exposure to writing across motion, digital platforms, and experiential activations.
• Strong presentation and communication skills able to inspire confidence in creative direction across stakeholders.
• Interest in AI, creativity, and shaping the cultural narrative around new technologies.

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity

💹 401(K) Program

⚕️ Health, Dental, Vision and Life Insurance

🩼 Short Term and Long Term Disability

🚼 Paid Parental, Medical, Caregiver Leave

🚗 Commuter Benefits

📱 Monthly Wellness Stipend

🧑‍💻 Autonoumous Work Environement

🖥 In Office Set-Up Reimbursement

🏝 Flexible Time Off (FTO) + Holidays

🚀 Quarterly Team Gatherings

☕ In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent
• Replit: Make an app for that

• Replit Blog

• Amjad Ted Talk

Interviewing + Culture at Replit

• Operating Principles

• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.