Senior Marketing Manager, CA

About Mubi

MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI’s vision.

That’s where you come in! Join our global team and help us make great cinema accessible to everyone, everywhere. 

About The Role

As Senior Marketing Manager in Canada, you will be responsible for developing the local marketing strategy and leading all marketing efforts in Canada with the aim of building awareness for MUBI and growing our subscriber base. This includes planning and executing digital and traditional marketing campaigns, organizing events with partners and local institutions, building our local social media strategy, collaborating with the Distribution team on all marketing for MUBI Releases in Canada, and eventually managing a small team.

Where You'Ll Have Impact:

• Set marketing strategy and priorities for Canada, defining long term goals for growth in collaboration with MUBI’s ‘Director of Marketing, North America’
• Develop ideas for new partnerships and marketing activities to grow MUBI’s profile and subscriber base
• Collaborate with global and local teams to support and promote MUBI Releases across theatrical and streaming windows in Canada
• Work closely with our in-house creative team to develop creative marketing campaigns
• Manage relationships with key contacts with partnerships and press
• Identify trends and dynamics in the local SVOD market, film industry, and the evolving digital landscape
• Develop marketing copy for website, email, and other comms
• Coordinate with the global digital marketing team on digital paid acquisition campaigns
• Organize screenings and events in coordination with our global programming and/or distribution teams
• Collaborate with the global programming team to support and promote content arriving to the platform in Canada
• Attend film festivals and other industry networking events
• Coordinate all press activity with the Canadian PR agency in collaboration with the Global Director of Communications

What You'Ll Bring:

• 7+ years of marketing experience working for an entertainment, lifestyle or technology brand
• Experience developing consumer-facing brand marketing strategies, and planning and executing campaigns, with particular knowledge/understanding of Canadian audiences
• Creative thinker with lots of ideas, and willingness to look past easy answers to find the best solution to any problem
• Analytics-driven mindset, with ability to determine appropriate KPIs, measure and evaluate campaign effectiveness, and optimize accordingly
• Impeccable attention to detail and highly organized
• Confident managing a substantial budget and using resources efficiently and savvily
• Experience managing small teams
• Strong grasp of today’s streaming landscape dynamics in Canada and globally
• Passionate about arthouse and independent film, and knowledgeable of the Canadian independent film sector
• Team player who enjoys working collaboratively with cross-functional counterparts
• Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
• A confident and effective communicator with strong writing skills

We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.

MUBI is committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.