Paid Search Manager / Performance Marketing Manager

What you will do

• Own planning and execution of all paid search campaigns on Google Ads, driving efficient scaling while maintaining lead quality and ROAS targets
• Manage full-funnel optimization from awareness to high-intent campaigns, ensuring accurate conversion tracking through to qualified Salesforce leads
• Conduct regular search term analysis, negative keyword optimization, and impression share monitoring to maximize budget efficiency
• Stand up and optimize ad landing pages to improve conversion rates
• Collaborate with sales on lead quality feedback and optimize towards pipeline and revenue metrics
• Build reporting on campaign performance and growth opportunities
• What we are looking for
• 3+ years managing B2B SaaS search campaigns with experience rapidly scaling PPC programs (3-5x growth within 12 months)
• Demonstrated expertise of Google Ads including Performance Max, Demand Gen, and Smart Bidding strategies
• Track record of optimizing beyond clicks to pipeline, ACV, and LTV metrics
• Strong analytical skills - data-driven and detail-oriented
• Excellent written communication skills
• Prior experience at an ads agency or as a freelancer is a plus
• Bonus: Experience with LinkedIn Ads or other B2B paid channels