Genesis Brand Marketing Specialist

Genesis Brand Marketing Specialist

Based in Leatherhead, Please check commute before applying! 

Role Summary:

We’re seeking a Brand Marketing Specialist to drive impactful campaigns and support our retail network with the tools, assets, and insights they need to deliver results. Working with the Marketing Manager, agencies, and retailers, you’ll oversee projects from brief to delivery – ensuring campaigns are effective, on-brand, and optimised.

You’ll manage creative assets such as brochures, POS, and advertising, while supporting digital activity including website updates and CRM campaigns. With a focus on brand compliance and premium customer experiences, you’ll also help prepare retailers and events to showcase Genesis at its best.

We Want You To:

• Creation and delivery of retail & fleet marketing campaigns to and for the Genesis retail network and fleet team. 
• Campaigns you will work on include new model launches, Used car activity, tactical campaigns, quarterly campaigns which include media and creative propositions for the retail network to utilise. 
• Assist in defining best practice and what is expected of the retail network to ensure commercial success.
• Work with the Marketing Manager and core agencies to develop and implement yearly plans for the delivery of marketing campaigns to the UK Retailer network. Act as a custodian in updating these plans quarterly. 
• Work with the network facing ‘Genesis Retailer Marketing Services’ (GRMS) team by supporting them to deliver all key projects, with the Marketing Manager.
• Develop a strong working relationship with key marketing contacts in the retailer network to support on local campaign development and delivery. 
• Work closely with the Digital Marketing Manager to ensure CRM campaigns, event pages and website updates are delivered in a timely manner to reflect the latest product propositions and customer offers.
• Support core stakeholders from across Genesis Motor UK to deliver key product and tactical campaigns, building relationships with a proactive approach from sales to product and ensuring a clear flow of knowledge.
• Support and enhance Affinity Marketing opportunity with relevant supplier.
• Support Marketing Manager with bi-Weekly European reporting to deliver clear insights and actions. 
• Support to manage in alignment with Marketing Manager the annual retail marketing budget through raising purchase orders, processing invoices and reporting accordingly. 
• With the support of the Marketing Manager, manage the submission of brand compliance requests via BMS.  
• Monitor and analyse automotive competitor brand and marketing activity, as well as best in class activity from other industries, and provide insights and suggestions that can enhance our own retail marketing, events activity and campaigns. 
• Support the ongoing development and communication of the Genesis brand guidelines, by being an advocate for brand consistency and compliance. 
• Ensure GMUK and retailer screen content and physical POS materials are up to date and in accordance with current guidelines.

About You:

• Strong analytical, planning, and organisational skills 
• Good presentation skills 
• Acute attention to detail 
• Proactive approach to work and passionate about delivering to high standards
• Ability to multi-task and work across multiple projects simultaneously 
• Experience of working with agency partners or suppliers  
• Confident conscientious, dedicated, flexible and tenacious 
• A team player with strong interpersonal skills 
• Able to build positive collaborative relationships with your Hyundai colleagues, retailers, agencies, and suppliers 
• Creative and able to contribute new ideas to enhance activity  
• Previous marketing focused experience either within a client or agency environment - working knowledge of Dealer/Retail/B2B marketing is desirable but not essential 

What We Offer:

• Competitive Salary & Benefits Package
• Hybrid Working (3 days office/2 days home)
• Private Medical Insurance
• Office Lunch Allowance
• 25 Days Holidays plus Bank holidays with option to buy/sell
• Group Income Protection & Life Assurance
• Flexible Benefits & Retail Discount
• Pension 6% Matched
• Free Parking
• Access to Hyundai & Genesis Sponsored events