Demand Generation & Marketing Operations Specialist

About Harbinger

Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.

Role Overview

The Demand Generation & Marketing Operations Specialist plays a critical role in driving qualified leads and optimizing our marketing technology stack through multi-channel campaign execution, agency coordination, and marketing operations excellence. This role blends hands-on campaign management with strategic vendor relationships to ensure flawless execution of lead generation initiatives across all channels.

You'll manage our HubSpot implementation, coordinate with specialized agencies, and execute data-driven campaigns while supporting broader marketing operations—from email automation to website optimization. This is a hands-on, results-oriented role ideal for someone who thrives in fast-paced startup environments, enjoys both technical execution and strategic thinking, and is excited to help scale Harbinger's growth engine.

Key Responsibilities

Lead Generation & Campaign Execution

• Execute demand generation campaigns across multiple channels including email, paid ads, LinkedIn social selling, SEO, and outbound prospecting.
• Partner with HubSpot agency to optimize CRM workflows, lead scoring models, and marketing automation sequences.
• Coordinate with LinkedIn social selling agencies to drive qualified prospects through targeted outreach and social engagement.
• Manage relationships with paid advertising and SEO agencies to ensure campaigns meet lead quality and volume targets.
• Support account-driven GTM initiatives and implement signal-based campaign triggers for personalized outreach.

Marketing Operations & Technology Management

• Lead CLAY implementation and optimization for prospect data enrichment and lead qualification processes.
• Maintain and optimize our marketing technology stack, ensuring seamless integration between HubSpot, Clay, and other growth tools.
• Set up proper tracking, conversion optimization, and A/B testing for landing pages and key conversion points.
• Create and maintain comprehensive campaign performance dashboards and executive reporting.
• Ensure data hygiene, accuracy, and compliance across all marketing systems and databases.

Email Marketing & Lifecycle Automation

• Develop and execute targeted email marketing campaigns and automated lifecycle sequences.
• A/B test email campaigns to continuously improve open rates, click-through rates, and conversion metrics.
• Segment audiences and personalize messaging based on prospect behavior, demographics, and engagement history.
• Monitor email deliverability, sender reputation, and maintain compliance with industry best practices.

Analytics & Performance Optimization

• Track and report on key demand generation metrics, including lead volume, quality scores, and pipeline conversion rates.
• Analyze campaign performance across all channels and provide data-driven optimization recommendations.
• Collaborate with the sales team to define, refine, and optimize marketing qualified lead (MQL) criteria and handoff processes.
• Support full-funnel analytics initiatives to measure marketing's direct impact on pipeline generation and revenue growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in demand generation, digital marketing, or marketing operations.
• B2B SaaS or tech hardware experience is strongly preferred; automotive or EV industry experience is a plus.
• Hands-on proficiency with HubSpot (certifications preferred) including workflows, lead scoring, and campaign management.
• Experience managing relationships with specialized agencies (HubSpot, SEO, paid ads, social selling partners).
• Strong analytical skills with proven experience in marketing attribution, reporting, and performance optimization.
• Familiarity with data enrichment tools; Clay experience preferred but not required.
• Understanding of website optimization, conversion rate optimization, and A/B testing methodologies.
• Proficiency with marketing analytics platforms, Excel/Google Sheets, and project management tools.
• Excellent written, verbal, and cross-functional collaboration skills.

Key Benefits & Perks:

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
• Early-stage Stock Options
• Robust Retirement Savings (401k, HSA, FSA)
• Generous Paid Time Off (PTO) & Parental Leave
• Annual Vacation Bonus
• Wellness & Fertility Benefits
• Cell Phone Stipend
• Complimentary Meals & Stocked Kitchens

California Pay Range$80,000—$100,000 USDEqual Opportunity Harbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.   Harbinger is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at info@harbingermotors.com.   Candidate Data Privacy Harbinger may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Harbinger may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.   Harbinger may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our HR, legal, and finance teams, and the team(s) with the position(s) for which you are applying; (ii) Harbinger affiliates; and (iii) Harbinger’s service providers, including providers of background checks, staffing services, and cloud services.   Harbinger may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.   Please note that we are currently not accepting applications from third party application services. Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Harbinger and are not subject to payment of referral or placement fees if any such candidate is later hired by Harbinger unless you have a signed written agreement in place with us which covers the applicable job posting.