Product Marketing Manager

Product Marketing Manager

We are seeking a Product Marketing Manager to lead and drive the execution of strategy, positioning, and go-to-market (GTM) initiatives for product adoption and revenue growth at Busha.

In this position, you will transform complex product features into engaging narratives, craft impactful messaging and go-to-market resources, and oversee launches from initial planning through successful user adoption. The right candidate is deeply curious about the product, excels in cross-team collaboration, and can combine strategic insight with practical execution in a fast-moving environment.

Key Responsibilities

• Work closely with Product Managers to plan upcoming releases, shaping go-to-market strategies and creating clear, standout positioning for new features.
• Partner with the Marketing team to create content and campaigns that showcase product benefits and generate user interest and demand.
• Lead and coordinate cross-team execution of launch plans and adoption programs to ensure smooth, high-impact rollouts.
• Collaborate with internal teams to produce resources that clearly communicate value propositions, practical use cases, and points of competitive advantage.
• Engage directly with customers through calls and feedback sessions, bringing their perspectives into product decisions, messaging frameworks, and GTM strategies.
• Measure and report launch outcomes, sharing actionable insights to refine future strategies and improve performance.
• Stay ahead of the market by tracking competitors and emerging trends, and regularly update stakeholders with key findings.

Qualifications

• 4–6+ years of product marketing experience in high-growth tech (B2B2C, fintech, or crypto/Web3 preferred) with a proven record of driving adoption and measurable business impact.
• Ownership of launches and leading go-to-market (GTM) strategy from positioning, messaging, to rollout and post-launch optimization.
• Exceptional storytelling skills, translating complex blockchain, finance, or technical concepts into clear, engaging narratives for diverse audiences.
• Strategic and hands-on with the capability of shaping market strategy while executing detailed plans using product management tools for launch planning and cross-team coordination.
• Cross-functional leadership and collaboration with product, data, community, and marketing teams.
• Sales and partner enablement expertise, creating decks, FAQs, and competitive assets using different tools to support internal and external stakeholders.
• Data-driven decision maker comfortable using analytics tools and platforms to measure adoption and refine GTM strategies.
• Adaptable and resilient, thriving in fast-paced, evolving markets and proactively exploring new tools to improve launch effectiveness and marketing performance.
• Strong understanding of finance/crypto/blockchain culture (DeFi, chains, wallets, DAOs) is a major plus.

Nice To Have

• Background in product engineering, marketing, or community engagement.
• Ability to think proactively and be a self-starter
• Strong analytical, problem-solving, and decision-making skills
• Knowledge of the Crypto industry

What We Offer

• Progressive hybrid work policy
• Competitive salary
• Learning and development plan
• Health insurance & pension
• Work tools and gadget that works for you
• A collaborative and inclusive culture