Account Director, Consumer

Part of The Weber Shandwick Collective (TWSC), we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.  

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company's Most Innovative Companies 2024.  

What’S Happening?

Join our vibrant Tokyo team where cultural insight meets bold ideas. Weber Shandwick is seeking a talented and proactive Senior Manager / Account Director (title commensurate with experience) to join our growing Consumer practice, working with top-tier domestic and global brands across lifestyle, hospitality (hotels & resorts), food & beverage, consumer devices, and consumer goods. This is an exciting opportunity for a mid-level communications professional who is passionate about developing integrated campaigns that resonate with Japanese consumers. You will work closely with both clients and internal teams to support strategic planning, lead media and influencer outreach, and deliver exceptional results that drive brand impact.

What Will You Be Doing?

• Serve as a day-to-day contact for clients, managing communications projects and helping to ensure quality execution
• Translate global brand strategies into locally relevant storytelling for the Japanese market
• Lead media and influencer relations efforts, including developing pitches, securing coverage, and building relationships with lifestyle and consumer journalists
• Monitor cultural, consumer, and category trends to identify proactive PR opportunities
• Support campaign planning, project timelines, and reporting, working closely with internal strategy, creative, and digital teams
• Partner with external vendors including event agencies, content creators, and production teams to bring ideas to life
• Manage account budgets and activity tracking with precision
• Contribute to proposal development and assist with new business opportunities
• Help guide and mentor junior staff members, offering feedback and supporting their growth
• Participate in internal workshops and cross-team collaboration to continue building your skills and knowledge

Who Are You?

• 5–7 years of experience in public relations or integrated communications, ideally in a PR agency setting
• Strong interest and/or background in consumer sectors such as lifestyle, hospitality, food & beverage, consumer devices and consumer goods
• Native-level Japanese communication skills, with strong verbal and written English proficiency
• Experience developing and executing media strategies, and maintaining strong relationships with lifestyle and national media in Japan
• Comfortable collaborating with global teams and translating high-level strategies into locally actionable plans
• Skilled in managing multiple projects simultaneously, with strong attention to detail and timelines
• Confident communicator and thoughtful team player who contributes proactively
• Familiar with influencer and digital campaign execution in the Japanese market
• Passionate about cultural trends and creative storytelling

What You’ll Bring to the Team

• A collaborative mindset and positive energy
• Curiosity for Japanese consumer culture and brand storytelling
• Strong work ethic and commitment to high-quality delivery
• A desire to grow as a communications professional within a supportive and global environment

About our Client Experience Community

Members of our Client Experience Community are business partners to our clients by helping them to address opportunities or issues with communications strategies. We are the instigators of great work, lead the strategic development of integrated, cross-platform solutions and serve as the client’s advocate, ensuring quality ideas and an outstanding client experience. Client experience teams set the agenda and vision for our partners, lead the development of our best work and create fruitful client relationships. We explore marketplace opportunities and client needs to grow our relationships and increase our value as a trusted partner to our clients in their best and most challenging days.

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