Vice President, Strategic Messaging & Communications

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

We are seeking a dynamic Vice President, Strategic Messaging and Communications, to join our marketing and communications leadership team at our HQ office in McLean, Virginia. This pivotal role will set the vision and lead the execution of company narrative and global external communications as part of integrated marketing campaigns that elevate brand awareness, thought leadership and reputation worldwide, ultimately contributing to lead conversion and business growth. 

The ideal candidate brings a proven record of success in shaping messaging and communications strategies in a B2B tech environment. You will guide strategic messaging, oversee PR and social media strategy and serve as a key advisor and partner to internal stakeholders to ensure Appian’s brand narrative resonates across global markets.

​This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

Key Responsibilities:

• Corporate Messaging: Own and evolve enterprise-wide messaging and shape narratives that build trust, relevance, and differentiation in the market.
• Public Relations: Lead PR strategy, consolidate agency spend, and manage global media relationships.
• Social Media Governance: Build strategy and governance for organic social; enable
• employee advocacy and executive visibility.
• Executive Communications: Serve as advisor and spokesperson for senior leadership;manage visibility in top-tier media.
• Team leadership: Empower and guide teams responsible for day-to-day execution while ensuring governance and strategic alignment.

Skills And Qualifications:

• Experience: 12+ years in B2B marketing and communications, with significant global leadership experience in messaging and external communications, preferably within technology or SaaS.
• Education: Bachelor’s degree in Marketing, Communications, or a related field (advanced degree preferred).
• Leadership: Proven ability to lead global agency networks and influence at the executive level.
• Communications Expertise: Strong writing and editorial judgment, with a track record of shaping narratives that drive visibility and brand equity.
• Collaboration: Experienced in partnering cross-functionally and aligning global/regional teams toward shared outcomes.
• Executive Presence: Skilled at advising senior leadership and representing the brand externally.

#Li-Mb1

Tools And Resources

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. 
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]

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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. 

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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