Marketing Country Planning Manager - CEE & DACH

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team
The Country Planning team is strategically embedded within the market, acting as the primary liaison between local teams and the broader global organization. With a focus on thought partnership and strategic alignment, the team ensures that local initiatives are seamlessly connected to organizational priorities and resources. By leveraging comprehensive insights from initiatives such as Import, Live, Games, and Brand, the team empowers local teams to maximize their impact and effectiveness. Possessing full visibility across both branded and unbranded title slates, the Country Planning team plays a pivotal role in facilitating title exports and delivering critical global insights. This enables the successful execution of campaigns and ensures that local market opportunities are fully realized within the context of Netflix’s broader strategic objectives.The Opportunity
The Country Planning Manager for CEE & DACH is a key partner to country teams, acting as a strategic advisor and connector, harnessing data-driven insights and intelligence from a variety of sources,  including internal analytics and cross-functional partners, to surface trends  and provide clear, actionable guidance to local teams. The Country Planning Manager serves as a source for business intelligence, title performance updates, and regional developments, as well as a conduit for the rest of the Regional Marketing team and its functions. The role also orchestrates the export of titles from the region, facilitating smooth integration with supporting global teams. Through strategic counsel, proactive knowledge-sharing, and close partnership with both local and regional teams, this individual ensures that marketing strategies are well informed, relevant titles and projects are scaled, and that the CEE & DACH perspective is consistently championed within the global organization.This is a permanent  FTE role reporting into the Director, EMEA Country Planning, EMEA. The position will be based in Warsaw.Key Responsibilities
Strategic Market Planning & Prioritization

• Partner with Country Marketing teams in the internal title prioritization workflow - helping identify local titles for export and socialize title-specific detail to best equip teams for decision-making and budget allocation.
• Equip teams with the insights needed for effective decision-making and resource allocation across the CEE & DACH markets.
• Advise on market-specific challenges and opportunities, ensuring strategies are tailored to the unique dynamics of each country.

Insight-Driven Decision Making

• Leverage data and analytics to monitor title performance and market trends, providing actionable recommendations to inform campaign strategies.
• Synthesize insights from internal tools and cross functional teams to support proactive and reactive decision-making.
• Present clear, data-driven narratives to local and regional teams, enabling informed business choices and strategic pivots.
• Evaluate the effectiveness of past campaigns and workflows, applying learnings to optimize future initiatives.

Title Export

• Coordinate the export of local titles from CEE & DACH markets, ensuring global consistency in global campaign direction and strategy.
• Provide home territory teams with clear visibility into global support plans, timelines, and country nuances, enabling them to craft a truly global campaign.
• Collaborate with global marketing and cross-functional teams to ensure campaign messaging and execution are consistent with the overarching global strategy.
• Communicate regular updates on title performance, campaign milestones, and key developments to all relevant stakeholders, maintaining transparency and alignment throughout the export process.
• Serve as the primary point of contact for exported titles, facilitating feedback, resolving challenges, and ensuring all teams are equipped with the information needed for successful market launches outside the home territory.

Business Connectivity & Stakeholder Alignment

• Act as the primary conduit for business updates, title performance, and market intelligence between CEE & DACH markets and the wider organization.
• Facilitate ongoing communication among local, regional, and global stakeholders to ensure shared understanding of priorities and progress.
• Build and nurture strong relationships with key partners across geographies, advocating for the region’s needs and perspectives.
• Represent the CEE & DACH markets in global forums, ensuring the region’s voice is heard in strategic discussions.

Candidate Profile

• Brings at least 10 years of experience in strategic planning, marketing strategy, or business partnership roles within an advertising agency, brand, or international media/entertainment environment.
• Experience working across CEE, DACH, or broader EMEA markets is highly valued. Experience working in media companies is not necessary but also highly valued.
• Demonstrates analytical skills and a proven ability to synthesize data from multiple sources to generate actionable insights and inform strategic decisions.
• Highly proficient in Excel/Sheets and data visualization, with a talent for translating complex information into compelling narratives for diverse audiences.
• Adept at building trusted partnerships across functions and geographies, with a track record of influencing stakeholders and aligning teams around shared objectives. Experienced in navigating matrixed organizations and managing relationships at all levels, including senior leadership.
• Deep understanding of the creative campaign lifecycle, from strategy and planning through execution and performance analysis.
• Proactively identifies opportunities to optimize workflows, processes, and tools to drive efficiency and scalability. Brings a solutions-oriented mindset and is comfortable implementing innovative approaches to complex challenges.
• Confident communicator with strong presentation skills, able to distill and share insights, business updates, and strategic recommendations with clarity and impact. Comfortable facilitating discussions and representing the region in global forums.
• Possesses a global mindset and experience working with diverse, geographically dispersed teams. Demonstrates cultural sensitivity and the ability to champion the CEE & DACH perspective within a global organization.
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously in a fast-paced, dynamic environment. Thrives in ambiguity, demonstrating resilience, adaptability, and creative problem-solving skills.
• Eager to contribute to and grow within Netflix’s unique culture, embracing curiosity, collaboration, and continuous learning.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.