D2C Branded Webstores & Focused Channels Manager, CA ASIA

Sales

Permanent

Job Description

Be part of something bigger. Decode the future.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that we can develop solutions that deliver enjoyable and sustainable living together.

For more than one hundred years now, we’ve been working at the forefront of shaping lives for the better, developing products that meet people’s demands in terms of taste, care, and well-being. But as consumer needs and wants to continue to evolve, we have even more work to do.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build a future home!

All about the role:

In this role the D2C Branded Webstores & Focused Channels Manager will be responsible for the development of the branded webstores and focused channels sales across ASIA. You will work together with the head of brand webstores & focused channels to drive the growth and deliver on the ambition. You will be based in the HQ team in Bangkok and require prior experience in the following areas of responsibilities:

What You’Ll Do:

Strategy & Growth

• Execute the Branded Webstores strategic plan, fully aligned with company and regional priorities.
• Partner with Central, Regional, and Local eCommerce teams to implement the D2C strategy with consistency and excellence.
• Lead sales growth initiatives for branded webstores and focused channels through innovative campaigns, activations, and new business models.
• Drive Focused Channels sales development, identifying and scaling new revenue opportunities.
• Define and execute pricing strategies, ensuring competitiveness and profitability.
• Develop the affiliate and partnership strategy to expand reach while maintaining brand relevance.

Operations & Performance Management

• Oversee daily operations: assortment/range management, SKU lifecycle, inventory coverage, pricing approvals, content/photo requirements, and delisting of underperforming SKUs.
• Monitor sales, traffic, conversion, and profitability KPIs, providing insights and actionable recommendations.
• Partner with supply chain & logistics teams to ensure seamless order fulfillment and post-purchase experience.
• Collaborate with Marketing, SEO, CRM, and Website Content/Product teams to optimize visibility, media ROI, and consumer experience.
• Drive continuous improvement initiatives with product and technology teams, testing and refining new features, tools, and ways of working.
• Lead data-driven decision making by working with insights & analytics teams to understand consumer behavior and optimize performance.

Consumer Experience & Brand Building

• Ensure a best-in-class digital shelf across webstores, focusing on UX, storytelling, and conversion optimization.
• Drive personalization and experimentation initiatives to improve consumer journeys and engagement in collaboration with cross-functional terms
• You will partner with the insights, analytics & activation teams on both quantitative and qualitative data collection and analysis to understand consumer behaviour & performance optimization for D2C.

Who You Are:

• Bachelor’s or Master’s degree in Business, Marketing, eCommerce, or related field.
• 3+ years of experience in D2C eCommerce, with proven responsibility for sales and growth delivery across multiple markets.
• Strong track record in P&L management, commercial planning, and digital channel expansion.
• Solid experience with D2C platforms (e.g., Shopify, Commerce Cloud, Magento, or equivalent), digital marketing tools, and analytics platforms (Google Analytics, GA4, Power BI, etc.).
• Proven ability to manage end-to-end eCommerce operations: merchandising, pricing, fulfilment, content, and customer service.
• Experience driving cross-functional collaboration (marketing, supply chain, finance, IT, product) in a matrix organization.
• Strong data and analytical mindset, comfortable using both qualitative and quantitative insights to guide decisions.
• Exceptional stakeholder management and communication skills, with the ability to influence across seniority levels.

Core Competencies

• Both reactive and proactive, you work efficiently and flexibly to deliver results.
• With an eye for detail and the ability to interpret market trend and sales track, you can also translate this into meaningful, useful information that informs decision-making.
• You build trust, good working relationships and communicate effectively with your colleagues and across functions. You can manage changing priorities with ease.
• You keep the consumer and customer front of mind, bringing an outside-in perspective to encouraging cross-collaboration, utilizing diversity and encouraging open feedback.

Where You'Ll Be:

• You will be based in Regional Office in Bangkok, Thailand.

Benefits Highlights:

• Flexibility of work hours with hybrid work arrangement
• Discounts on Electrolux products and services.
• Medical & Hospitalization coverage.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find Out More:

• https://career.electroluxgroup.com/global/en

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