Digital Marketing Coordinator

Digital Marketing Coordinator

Location: Salisbury- QLD

Employment Type: Full-time

About Fire & Safety Australia

Fire & Safety Australia (FSA) is a national leader in emergency response and workplace safety training. As a Registered Training Organisation (RTO: 22250), we deliver accredited courses and provide emergency response and medical personnel across industries such as mining, aviation, oil & gas, renewables, and construction.

Our purpose is simple yet powerful: to forever change safety in the world, one experience at a time. We live our values — Thirst for Improvement, Commitment to Team & Clients, Passion for Safety, Be Memorable — in everything we do.

The Role

This role is centred around driving digital marketing volume and efficiency for the FSA marketing division. As our Digital Marketing Coordinator, you’ll own campaign and channel management across Google, LinkedIn, Meta, and other paid platforms. You’ll design, execute, and optimise campaigns end-to-end, monitor and report on success, and refine customer journeys to ensure our user experience converts.

You’ll also help build out and maintain quality data processes (tag management, tracking, QA) and collaborate with the wider marketing team to align creative, community, and content.

Key Responsibilities

• Plan, build, run and optimise performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.)
• Manage budgets, bidding strategies, ROAS, and cost-per-acquisition targets
• Implement tag management and tracking, ensuring clean and accurate data
• Work closely with creative and content teams to deliver assets that convert
• Analyse campaign performance and data, translate findings into actionable insights, and report on KPIs
• Collaborate with marketing and sales teams to refine customer journeys and optimise conversion funnels

What We’re Looking For

• 2+ years’ professional experience in digital marketing, particularly in performance media (paid search, paid social, display)
• Strong analytical skills with comfort in reporting, conversion metrics, and ROI tracking
• Experience with tag management tools and data QA processes
• Hands-on expertise in campaign setup, optimisation, and monitoring
• An “AI-native” mindset — willing to leverage new tools and learn continuously
• A proactive self-starter with excellent organisational skills and ability to manage priorities across stakeholders

What You’Ll Get

• The opportunity to run in-house performance media and be a key player in scaling funnel & lifecycle marketing
• A clear career path as FSA expands its marketing and customer lifecycle functions nationally
• A collaborative team environment focused on results, continuous improvement, and making memorable experiences
• Competitive remuneration and benefits aligned with your experience

Why Join Fsa

• Be part of something meaningful: your work contributes directly to improving safety across Australia.
• A culture that values continuous improvement, teamwork & client-focus.

How To Apply

• Please submit your resume + cover letter detailing:
• Why you want to work at FSA, and how you align with our values
• Examples of digital marketing campaigns you’ve managed, including outcomes and learnings