Demand Generation Manager

The Demand Generation Manager (IC3) will be responsible for managing and driving the demand generation process across JAPAN to support the ambitious growth of the NetSuite Global Business Unit as it expands to the EMERGING segment. That includes the use of media vendors and other content syndication vendors, online comparison sites, programmatic advertising and other forms of digital marketing and other elements of inbound demand generation. 

This is a challenging role involving managing an operation that is already at some scale and is growing rapidly as sales targets grow. The company is in a massive expansion phase, growing sales teams and a rapidly growing SMB/SME Cloud ERP market. 

Reporting into the VP Marketing, JAPAC and working alongside the wider JAPAN sales leadership team, this is a key strategic role and requires a self-starter with strong experience in managing demand generation projects and deep understanding of digital marketing in an international B2B environment. The desire to be a pioneer is important, as there is no handbook for what we are doing – few companies have grown at this speed and scale, so the work is demanding but fun.

It is a key position and will be expected to build on the existing programme of demand generation activities which includes working with online lead vendors and digital marketing agencies. We invest significantly in this part of the business and there is scope for exciting innovation in all aspects of the role.

Responsibilities

• Plan, execute, and own all aspects of lead generation campaigns supporting the Japanese GTM strategy, including display (GDN), re-marketing, CPL, content syndication, sponsorships, paid social, and email
• Manage the Japan demand generation budget, ensuring campaigns are delivered on time, within budget, and aligned with business priorities.
• Source, assess, and manage external agencies and lead vendors to maximize traffic, lead quality, and conversion rates.
• Design, execute, and report on targeted demand generation campaigns for specific GTM segments, including nurture programs that drive qualified leads for sales engagement.
• Apply segmentation strategies to deliver personalized campaigns for priority industries and strategic accounts (ABM/ABP).
• Analyze campaign performance data and provide actionable recommendations to improve ROI and accelerate pipeline conversion.
• Oversee schedules and resources across multiple projects, ensuring timely and successful execution.
• Regularly report on lead generation performance and KPIs to key stakeholders.
• Collaborate closely with cross-functional teams to align demand generation with broader business objectives.
• 5+ years of experience in B2B lead generation and customer acquisition, either agency or client-side.
• Proven track record in digital marketing with a focus on high-volume inbound programs.
• Experience in B2B SaaS or technology industries strongly preferred.
• Strong expertise in managing budgets and running paid campaigns across multiple platforms.
• Advanced ability to analyze and interpret campaign data to drive optimization and ROI.
• Hands-on experience with marketing automation (e.g., Eloqua) and analytics tools (e.g., Google Analytics).
• Excellent organizational and time management skills; able to manage multiple priorities simultaneously.
• Self-motivated, resourceful, and proactive problem-solver.
• Collaborative team player with strong communication and stakeholder management skills.
• Analytical thinker with creativity to design impactful programs.

Experience & Qualifications

Career Level - IC3

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