台灣徵才-EC Senior Manager

Jardine Restaurant Group.com

Office

Taiwan, Taiwan, Taiwan

Full Time

General Information

Job Title 台灣徵才-EC Senior Manager Market Taiwan Brand JRGTW Shared Functions Department Digital Operations (DO) Job Requsition Published Date 25-Sep-2025

Job Information

Job Responsibilities:

The JRGTW e-Commerce head is responsible for growing PH/KFC Taiwan owned-channel digital sales (Online/KIOK/BYOD) thru developing local strategy/plan/KPIs and leading/supervising the EC team to implement plans via working with cross functions (CRM/MKT/DTS/OP) and external agency (Media/Martech).

Strategy and Sales (50%)

Aligned with regional strategic direction, develop total PH and KFC Taiwan OLO/KIOSK/BYOD strategy, calendar and campaigns to grow company digital sales with focused on owned channel; Manage both paid and non-paid channel by improving the content and conversion rate thru working with agency and cross-function.
Devise Performance strategies and regular performance review with agency and utilize a range of techniques including SEM/SEO/AIO to drive online traffic with reasonable ROAS.
Develop plan to grow digital customer base thru online/instore/3rd party and develop App-centered ordering experience thru working with CRM and DTS.
Manage the ordering platform to ensure the good ordering experience (UIUX) to grow CV% and add-on% thru working with MKT and DTS.
Review best market practice (from JRG/YUM/TW market) and new technology, and keep the JRGTW as leading position and propose the applicable ideas into practice.
Analyze digital sales performance to provide the regular performance reports thru analytic analysis/insight, and adjust the programs/plan as needed to deliver the annual sales goal and KPI.

Communication and Sharing (20%)

Regularly review for digital performance, plans and learning to regional EC, local management team and FHs.
Prepare and attend the regular local management meeting and YUM meeting per request.
Work closely with cross-functional teams (CRM/MKT/DTS/OP) to ensure effective communication and coordination of digital initiatives.

People Training and Development (15%)

Lead and supervise team to deliver sales target/KPIs.
Develop team member by ongoing coaching and support in identifying their development opportunities and internal/external training resources and courses.

Agency (10%)

Lead and supervise agency (performance and Martech) to deliver quality performance.
Develop cross-market partnership that encourages exchange of ideas and innovation.

Administration (5%)

Control A&P spending to ensure its efficiency/effectiveness.
Ensuring that all advertising and promotion materials follow the appropriate legal and YUM guideline.

Requirements:

1. Minimum education requirement
2. Relevant experience and minimum years required
3. Basic skills requirements/Competence Requirements

Bachelor degree required. Business related major is preferred.
A minimum of 10 years related EC operation experience (owned channel is preferred), with at least 5 years of people management experience.
Expertise in the EC fields and EC platform management with the below experience:
Experience in managing yearly budget and A&P.
Experience in sizable people management (5 people above) and cross-function collaboration.
Data-driven digital campaign planning/implementation.
Developing/managing paid/earned/owned channel strategy/implementation plan.
Performance marketing with conversion rate improvement to drive ROAS.
Managing/optimizing ordering platform to improve CV%
Good hands-on Experience in GA4 analysis and Martech tools (PowerBI, Marketing automation, etc.)
Demonstrated the leadership with growth mindset to drive business.
Demonstrated ability to react quickly and adapt well to change, with the ability to influence others to adapt as well.
Demonstrated good cross-function collaboration to achieve mutual objective; ability to effectively communicate at all levels of the organization.
Good experience in project management, organizational, and analytical skills.
Self-motivated with the energy and ability to take initiative on relevant issues.
Excellent communication and interpersonal skills as well as formal presentation capabilities.
Willing to develop people within the team.
Good English verbal and written skills.