PPC Specialist (Google & Meta Hybrid)

This is a remote position.

Schedule:

• Part-time (20 hours per week minimum)
• Mon-Fri 10am - 2pm EST (offers a bit flexibility)

Join a dynamic marketing team where you'll drive paid advertising success across Google and Meta platforms for an established client. This is an exciting opportunity to manage high-impact campaigns including Google Performance Max and Meta advertising strategies that directly contribute to business growth. You'll work in a collaborative environment where your expertise in both platforms will be essential to maximizing return on ad spend. This role offers the perfect blend of strategic thinking and hands-on campaign management, with the flexibility to work part-time while making a significant impact on digital marketing performance.

Responsibilities:

• Manage and optimize Google Performance Max (Pmax) campaigns
• Create, monitor, and optimize Meta advertising campaigns across Facebook and Instagram
• Develop and execute paid advertising strategies across both Google and Meta platforms
• Monitor campaign performance and adjust strategies to maximize return on ad spend
• Collaborate with graphic design team for ad creative requirements
• Provide regular reporting and insights on campaign performance
• Stay current with platform updates and best practices for both Google and Meta advertising

Scope:

• Part-time position at 20 hours per week minimum
• Focus on one primary client account initially
• Hybrid role covering both Google and Meta advertising platforms
• Potential for expansion to additional clients and full-time hours
• Direct reporting to agency leadership team
• Integration with existing marketing team workflows

Requirements:

• Proven experience with Google Ads, specifically Performance Max campaigns
• Portfolio in both Google PPC and Meta highlighting sucess required 
• Strong background in Meta advertising (Facebook and Instagram)
• Ability to work independently and manage multiple campaigns simultaneously
• Experience with video campaigns and various ad formats
• Strong analytical skills and data-driven decision making
• Excellent communication skills for cross-team collaboration
• Minimum 20 hours per week availability

• Permanent work from home
• Immediate hiring