Manager Marketing & Lead Management – Refined Business & B2B (m/f/d)

Would you like to redesign your work and work in a dynamic environment? In a family-owned company operating throughout Europe, which offers you interesting tasks and challenges? Do you share our corporate values of respect, commitment and sustainability?

Then we are the right company for you. We are looking forward to your application!

Your Tasks:

• You are actively involved in developing a compelling story the newly shaped Refined Fibre and B2B unit
• You plan, implement and manage multi-channel B2B marketing campaigns (email, web, social media, etc.).
• You operate and continuously improve the marketing technology stack (CRM, marketing automation platforms and analytics dashboards).
• You support the development of comprehensive market maps
• You generate and qualify leads through targeted, cost efficient activities and compelling product-, application- and customer specific content.
• In your role, you ensure a seamless lead flow from Marketing to Sales, incl. tracking, scoring and nurturing across the funnel.
• You build and maintain performance reporting (campaign effectiveness, conversion rates, ROI) and translate insights into actions.
• You standardise and optimise processes and workflows to ensure efficient, consistent campaign execution.
• You plan and coordinate our participation in industry trade fairs and events.

Your Profile:

• Qualification: 
• Experiences and Know-How: 
• Languages: Excellent English skills, both written and spoken; German, French, Italian are of advantage.
• Personality: 
• Bachelor’s degree in Marketing, Business Administration or a related field (Master’s is a plus).
• Alternative: Commercial apprenticeship with additional marketing qualification (e.g., IHK Marketingfachwirt) plus strong practical track record.
• 3–5 years of relevant B2B marketing experience with responsibility for multi-channel campaigns (email, web  & social) and measurable lead generation.
• Experience in tissue paper, pulp or paper industry is an advantage.
• Hands on with CRM and marketing automation; ideally Salesforce. Proven experience with lead scoring, nurturing and a seamless handover to Sales.
• Analytical mindset: you build and maintain campaign/funnel dashboards (conversion, CPL, ROI) and translate insights into actions (Excel/Power BI or comparable analytics tools).
• Experience in planning and coordinating trade fairs/industry events.
• Process orientation: you standardise and optimise campaign workflows and interfaces across Marketing, Sales and adjacent functions.
• Strong stakeholder management and collaboration skills.
• Adaptable and flexible; takes ownership for strong choices.
• Never stop learning mindset; develops self and others.
• Clear, meaningful communicator who explains the “why”.
• Collaborative team player who builds relationships and coaches.
• Innovative and performance driven with solid business/market understanding.

Your Benefits:

• Attractive remuneration: You will be paid in accordance with the collective agreement, which provides for an attractive basic salary as well as vacation and Christmas bonuses.
• Flexible and mobile working: We offer you flexible working (time) models to enable the right balance between mobile working and office presence.
• Company pension scheme and lifetime working time account: We support you with a company pension scheme as well as a lifetime working time account, enabling various models of individual life planning, e.g. early retirement or a sabbatical.
• WEPA Academy: With our holistic training concept we identify and facilitate personal career and development opportunities. Qualified and committed employees are and remain the most important success factor for WEPA.
• Sustainable personnel policy: A low fluctuation rate and long periods of employment characterise working at WEPA.
• Health & Wellbeing: You can expect a wide range of health activities, cooperation with various fitness studios and the external employee support programme OTHEB.

The benefits shown may vary slightly depending on the position and location.

 

The WEPA Group is a family business operating throughout Europe and offers sustainable and innovative hygiene solutions that contribute to the well-being of millions of consumers all over Europe every day. With around 4,300 employees, we produce hygiene paper products such as toilet paper, towel paper, handkerchiefs and napkins at 14 production sites in Europe.

A sustainable personnel policy has played a central role in this for more than 75 years. 

We consistently invest in the qualification of our employees, point out individual career and development opportunities and promote them. We do this because we are convinced of one thing:

Our employees are and will remain our most important success factor.