TikTok Shop - Growth Strategy Manager (Merchandise Supply)
TikTok.com
Office
London, England, United Kingdom
Full Time
About the team
The merchant acquisition and incubation team in TikTok Shop UK's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.
About the role
We are looking for an incentive strategy manager to support seller growth. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights or UG product manager.
Responsibilities:
1. Identify key business challenges, develop hypotheses, analyse data, and uncover opportunities to drive TikTok Shop merchandise supply growth. Areas of focus include but are not limited to seller performance, category development, merchandise expansion, content, traffic, and incentive strategies.
2. Define and track key business metrics and targets, leveraging dashboards and business reports to monitor progress, diagnose issues, and identify growth opportunities to support business reviews and decision-making.
3. Drive short- and long-term business planning, working closely with senior management to define strategic initiatives and develop clear, structured proposals for growth.
4. Conduct data-driven research by synthesising internal and external insights to formulate actionable near-, mid-, and long-term business recommendations, ensuring adaptability in a fast-changing environment.
5. Collaborate cross-functionally with key stakeholders, effectively managing dependencies and influencing business decisions to enhance operational efficiency and drive meaningful change.
The merchant acquisition and incubation team in TikTok Shop UK's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.
About the role
We are looking for an incentive strategy manager to support seller growth. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights or UG product manager.
Responsibilities:
1. Identify key business challenges, develop hypotheses, analyse data, and uncover opportunities to drive TikTok Shop merchandise supply growth. Areas of focus include but are not limited to seller performance, category development, merchandise expansion, content, traffic, and incentive strategies.
2. Define and track key business metrics and targets, leveraging dashboards and business reports to monitor progress, diagnose issues, and identify growth opportunities to support business reviews and decision-making.
3. Drive short- and long-term business planning, working closely with senior management to define strategic initiatives and develop clear, structured proposals for growth.
4. Conduct data-driven research by synthesising internal and external insights to formulate actionable near-, mid-, and long-term business recommendations, ensuring adaptability in a fast-changing environment.
5. Collaborate cross-functionally with key stakeholders, effectively managing dependencies and influencing business decisions to enhance operational efficiency and drive meaningful change.
TikTok Shop - Growth Strategy Manager (Merchandise Supply)
Office
London, England, United Kingdom
Full Time
September 25, 2025