Product Marketing Manager

About The Role

We are looking for a Product Marketing Manager (PMM) to lead the go-to-market and publishing strategy for a new AI-powered digital entertainment initiative at our Nanobit studio. This role sits at the intersection of Marketing, Product, and Content, ensuring we define the right positioning, translate audience insights into strategy, and drive adoption across global markets.

The product leverages AI at its core to deliver faster, fresher, and more diverse entertainment experiences. The PMM’s role is to ensure that the product’s value is effectively translated into clear positioning, compelling storytelling, and successful go-to-market execution.

Key Responsibilities

Positioning & Narrative

• Define and test positioning territories and value propositions.
• Own the brand story, messaging, and creative identity across markets.

Market & Audience Insights

• Conduct competitor benchmarking (positioning, UA performance, monetization tactics).
• Provide ongoing audience insights (preferences, localization needs, monetization signals).
• Establish a feedback loop from marketing performance back into Product and Content.

Publishing & Content Strategy

• Recommend content volumes, release cadence, and themes by market based on audience insights, engagement and marketing windows.
• Support the setup of processes to identify and source best content based on marketing insights & opportunities.
• Ensure a baseline content library is ready for launch and growth.
• Run pre-production tests for themes and content ideas

Monetization & Pricing

• Lead experiments on pricing models (one-time unlocks, subscriptions, hybrid models).
• Develop regional pricing playbooks and communicate monetization insights to Product.

Marketing & Distribution

• Define the go-to-market strategy across Paid (UA), Owned (store, social, CRM), and Earned (influencers, partnerships, PR).
• Work with product to identify mechanics that drive community interaction and virality (sharing, reactions, fan participation)
• Help manage creative testing (ads, app store optimization, social presence).
• Provide Product with guidance on content prioritization for marketing support.
• Develop tactics to build fandom around the series.

Crm & Retention

• Help design the CRM funnel: notifications, in-app messaging, loyalty mechanics.
• Design tactics to boost retention and engagement around episode releases, cliffhangers, and binge watching.
• Experiment with engagement mechanics like polls, votes, and streaks.

Experience And Skills

• 5+ years in Product Marketing, Growth, or Publishing (digital entertainment, gaming, or consumer apps preferred).
• Proven experience in positioning, go-to-market planning, and growth marketing.
• Familiarity with entertainment platforms a strong plus.
• Data-driven mindset, comfortable with KPIs like CPI, ARPU, retention, and LTV.
• Experience driving cultural relevance and understanding trends / memes.
• Strong creative instincts for testing and evaluating concepts.
• International experience (US, Europe, Asia, LatAm).

What We Offer

• Professional development – As the gaming industry is constantly evolving and growing, we can promise you will, too! We will ensure you have a structured and smooth onboarding process with scheduled feedback times and both a mentor and a buddy by your side. To make sure you and your team are up to date with the latest trends, we allocate a team budget for education.
• Financial benefits – On top of a competitive salary, we offer additional financial benefits based on annual success, such as a Christmas bonus, Easter bonus, summer bonus, 13th salary, as well as referral bonuses and covered transportation expenses.
• Work-life balance – We are deeply dedicated to our work, but also understand the importance of switching off and recharging. Based on that, we offer flexible working hours and a hybrid work model. Each one of our teammates enjoys an hour-long lunch break and 24 days of annual leave.
• Well-being – Your well-being is our priority. We sponsor your monthly Multisport membership and offer you a free annual health check-up, healthy (and not so healthy) snacks, free lunch each day when working from the office and occasional discounts on various services and products.
• Family benefits – Parents, you are included too! We got your back with kindergarten compensation and soon-to-be parents can look forward to a baby bonus!
• Opportunity to shape a new AI-powered category inside a global gaming & entertainment group.
• High autonomy and ownership
• International scope with exposure to multiple markets.
• A culture of creativity, speed, and experimentation.
• Work with a top notch team of AI enthusiasts on a category redefining entertainment offering.

Who We Are?

Nanobit is an award-winning game development studio based in Zagreb with a worldwide reach of millions of players. Founded in 2008 by two young entrepreneurs, Nanobit has since grown to mark its 17-year journey with stunning achievements. Our team of over 100 highly-skilled individuals are of diverse backgrounds: art, mathematics, writing, programming and engineering – all driven by one mission: To put extra into ordinary.