Country Marketing Manager - Southern Europe

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your Territory

As part of our Marketing Country Development team, you will:

• Drive innovative marketing strategies tailored to Southern Europe (primarily Spain & Italy) to achieve business objectives and accelerate growth
• Continuously track and evaluate KPIs across channels. Monitor market dynamics, identify growth opportunities and risks, and translate insights into actionable projectsEnsure efficient budget allocation across channels, adopting a full-funnel approach to marketing performance
• Align with key stakeholders across teams – including SEA, Social Media, Design, and Media Buying – to lead key initiatives and contribute to EU-wide marketing excellence
• Stay plugged into trends, shifts in consumer behavior, and the competitive landscape - and turn these insights into action
• Challenge the status quo and bring fresh ideas to improve marketing efficiency, campaign impact, and market-specific tactics
• Bring in your fresh ideas to make Tractive better – you’ll never hear the phrase “...because that’s how we’ve always done things”
• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops that help you get to the next level

Your Profile

Key Requirements:

• 2–4 years of experience in e-commerce and data-driven marketing, with a strong focus on analyzing campaign performance and understanding cross-channel impact
• Strategic thinker with a sharp analytical mindset and experience managing larger budgets across marketing channels
• Solid understanding of key performance marketing channels and their influence on the funnel and overall business success
• In-depth knowledge of the Spanish and/or Italian consumer behavior, cultural nuances, market trends, and media landscape
• Native-level fluency in Spanish and/or Italian, with excellent written and verbal communication skills
• Very good English skills

Does this sound like you?

• A bold, can-do thinker who’s ready to make an impact
• Self-motivated, data-savvy, and growth-obsessed
• A strong communicator who brings people together and drives ideas forward
• Creative, hands-on, and excited to push boundaries in a fast-moving team
• Passionate about pets, marketing, and making a difference in the Southern Europe region