Business Development Representative

Description

Business Development Representative

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• Job Status: Full-Time
• FLSA Status: Exempt
• Reports To: VP of Sales & Marketing

Position Summary:

 The Business Development Representative plays a critical role at Evoraa Healthcare by driving strategic outreach efforts, building trusted referral relationships, and promoting our programs to the community. This role is responsible for implementing targeted outreach plans, hosting events, leading facility tours, and ensuring that providers and stakeholders have a clear understanding of Evoraa’s services 

Key Responsibilities:

Relationship Building

• Develop and maintain strong, long-term relationships with healthcare providers and referral partners, clinicians, and community stakeholders.
• Identify key decision-makers and influencers in the healthcare industry and establish rapport to grow referral pipelines.

Service Promotion

• Educate referral partners such as hospitals, universities, group practices, treatment centers on Evoraa’s programs and services.
• Deliver presentations, conduct in-services, and provide tailored information to meet provider needs.
• Represent Evoraa at conferences, trade shows, and industry events.
• Host outreach and marketing events that connect Evoraa’s clinical and operational teams with community providers.
• Conduct facility tours and lead educational sessions for referral partners.
• Scouting new accounts each month – Target 5-10 new accounts monthly.
• Expand current referral partner business. 

Communication

• Serve as the primary communication bridge between providers and Evoraa Healthcare.
• Gather feedback from the field and share with leadership and relevant teams.
• Keep referral partners informed of service updates, program enhancements, and relevant industry developments.
• Communicate with referral source throughout the patients stay through discharge. Enhancing future referral opportunities. 

Market Research

• Monitor industry trends, competitor programs, and local market shifts.
• Provide market intelligence to inform outreach strategy and business development plans.

Compliance

• Adhere to all legal, ethical, and regulatory guidelines for healthcare marketing.
• Maintain accurate and timely records of all interactions and expenses.

Collaboration

• Partner with internal teams, including Marketing, Admissions, and Clinical Operations, to ensure alignment of outreach efforts. This should be done at a minimum once a week and in a respectful, collaborative manner.

Reporting & Tracking

• Document all outreach activity in the CRM (Salesforce).
• Create quarterly business plans and present updates to executive leadership.
• Track and measure outreach activity in the CRM.
• Submit weekly credit card reports and monthly mileage/reimbursement requests.
• Use all required technology tools and reporting systems effectively.

Performance Goals (Kpis):

Primary Development Expectations

• 30–60 Qualified Referral per quarter within assigned territory, based on level. (See below)

Qualified Referral: A referral is considered qualified when it meets both of the following criteria:

• Clinical Appropriateness
• The prospective client’s diagnosis, age, level of care needs, and treatment goals align with the program’s clinical capabilities and admission criteria.
• The individual can safely and effectively participate in and benefit from the services provided.
• Financial Viability
• The prospective client has an acceptable payer source (e.g., contracted insurance, approved out-of-network benefits, or self-pay at agreed rates) and meets any pre-authorization or coverage requirements.
• All referral sources linked to assessments must have documented contact within the last 90 days (emails and voicemails do not qualify as documented contact).
• Maintain a minimum 60% conversion rate from qualified referral to admission.

Secondary Expectations

• 15 outreach meetings per week (60 per month).
• 1 hosted networking or CEU per quarter.
• All activity documented in Salesforce.

Requirements

Minimum Qualifications:

• Bachelor’s degree in healthcare, marketing, or a related field preferred.
• 3 to 10 years of sales or outreach experience, preferably in healthcare or behavioral health.
• Public speaking and presentation skills preferred.
• Strong interpersonal communication and relationship-building abilities.
• Knowledge of behavioral health terminology and healthcare trends.
• CRM proficiency (Salesforce preferred) and Microsoft Office suite skills required.
• Valid driver’s license and ability to travel extensively.

Bd Level 1:

• 1-2 years’ experience
• Sales background
• 1 year ramp
• 30 QR per quarter

Bd Level 2

• 5 -8 years’ experience
• Market knowledge in behavioral health                                                 
• 6-month ramp
• 45 QR per quarter

Bd Level 3

• 10+ Years’ experience in behavioral health sales
• 3-month ramp
• 60 QR per quarter

Skills & Abilities

• Exceptional communication and networking skills.
• Strong problem-solving and negotiation abilities.
• Highly organized, detail-oriented, and able to work independently.
• Adaptable and willing to learn.

Travel Requirements

• 75% within local market; 25% administrative duties.
• Occasional travel outside the market for conferences and events.