Senior Analyst, Digital Shelf

Description

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy. 

From your PASSION to ours

As a Sr. Analyst, Digital, the role will carry out responsibilities such as but not limited to managing the day-to-day execution of LHD’s digital shelf operations across all key retailer platforms. This includes auditing content, resolving syndication issues, optimizing SEO, and maintaining compliance with retailer-specific requirements. Additionally, the Sr. Analyst, Digital Shelf will collaborate with Enablement and Planning Omnichannel teams, as well as BU Sales, and other cross-functional departments to align duties with the company's goals and values.

From your EXPERTISE to ours

Digital Shelf Monitoring & Analysis

• Track product presence, content accuracy, pricing visibility, availability, and compliance with retailer requirements across priority eCommerce platforms.
• Identify digital shelf gaps and opportunities through regular auditing, dashboard review, and competitive scans.
• Monitor and report on Share of Search, rankings, and placement trends for priority SKUs and keywords.

Product Information Management (PIM) Administration

• Manage product data within LHD’s PIM system, ensuring all product attributes, images, and copy are accurate, complete, and up to date.
• Coordinate with Brand, Supply Chain, and IT to align PIM data with product master data and GTIN governance.
• Ensure timely updates and syndication of new or revised product information to retailer feeds.
• Audit PIM data regularly for completeness, accuracy, and alignment with retailer-specific requirements.

Content, Syndication, and Synchronization Support

• Collaborate to ensure content toolkits meet retailer requirements and are syndicated accurately.
• Partner with the Digital Capabilities Lead to prioritize fixes for missing/incorrect product information, images, or rich content.
• Work with external vendors (e.g., Salsify, Syndigo, Nielsen Brandbank, RIVIR) to troubleshoot syndication and feed issues.
• Maintain and distribute product information via the GDSN (Global Data Synchronization Network) to meet retailer and industry data standards.

Performance Insights & Reporting

• Deliver clear, actionable recommendations to Planning and Activation teams to inform investment and content development.
• Support post-program analysis to measure the impact of retail media or content updates on digital shelf metrics.

Collaboration & Enablement

• Serve as the primary point of contact for digital shelf analytics with retailer media networks, agencies, and vendor partners.
• Train cross-functional teams on digital shelf KPIs and their impact on conversion and shopper experience.
• Ensure alignment with internal data governance, product master data, commercialization, regulatory and brand guidelines.

Requirements

From your STORY to ours

Education

• Bachelor's degree is preferred.
• Majors in in Data Analytics, Business  Administration, Marketing or Sales is preferred.

Experience

• 4+ years of Sales  Marketing experience is required.
• 3 years’ experience in eCommerce, digital shelf management, retail media analytics, or CPG Marketing is a plus. 

Certifications and specific knowledge

• Knowledge of CPG industry is preferred.
• Familiarity with digital shelf tools (e.g., Salsify, Profitero, Edge, Syndigo) and analytics platforms (Power BI, Tableau, Excel).

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations.