Visitor Experience and Marketing Manager

The role is located at Jenolan Caves, 3 hours from Sydney and 25 minutes from Oberon

Package includes salary ($129,464.00 to $142,665.00) and employer's contribution to superannuation

Temporary, full-time role up to 2 years

Join us on this exciting journey to create memorable experiences and unlock the hidden wonders of Jenolan Caves for all to enjoy

About The Role

At Jenolan Caves, we have a focus on connecting our visitors and guests to our incredible world-heritage site.

Are you ready to take the helm in shaping unforgettable visitor experiences at one of Australia’s most iconic natural wonders? We’re seeking an exceptional leader to join our team as the Visitor Experience and Marketing Manager at Jenolan Caves. In this pivotal role, you will be at the forefront of crafting and delivering immersive, nature-based, and cultural heritage-driven visitor experiences. As the driving force behind our digital marketing strategies, you will harness the power of web, social media, search marketing, and automation to captivate audiences far and wide. Your analytical prowess will ensure that every marketing effort yields results, paving the way for continuous improvement.

Not only will you engage with stakeholders and partners to foster an ever-evolving visitor economy, but you’ll also steer the ship when it comes to business reporting, financial assessments, and program outcomes. By promoting a culture rooted in collaboration and customer-centricity, you’ll inspire your team to exceed customer and stakeholder expectations. If you’re a visionary leader ready to leave your mark on the world-renowned Jenolan Caves, this role is your gateway to making an indelible impact. Join us on this exciting journey to create memorable experiences and unlock the hidden wonders of Jenolan Caves and its wider environment for all to enjoy.

This is a unique opportunity to work in a unique world heritage site and to be part of a dedicated team who care for and maintain this incredible and iconic site.

About You

You’re a dynamic and adaptable professional in the ever-evolving world of marketing and communication. You thrive on staying ahead of the curve, eagerly absorbing the latest trends, research, and best practices in web-based marketing technologies, social media, and digital automation. Juggling multiple responsibilities is second nature to you, and you have the ability to effortlessly lead marketing and create new visitor experience initiatives across the precinct while providing guidance to your team, meeting project deadlines, and adhering to stringent quality standards and budgetary constraints. By promoting a culture rooted in collaboration and customer-centricity, you inspire your team to exceed customer and stakeholder expectations.

Essential Requirements:

• Relevant tertiary qualifications and/or experience in marketing, tourism, and experience development.
• Demonstrated expertise in the management and delivery of visitor experience strategies and services including experience development, marketing and consumer communications, distribution and delivery of on-the ground visitor services.
• Demonstrated experience in managing digital marketing initiatives and using technologies to reach a diverse and segmented consumer base.
• Current NSW Driver’s License.

To view the Role Description: Visitor Experience and Marketing Manager

What We Do

Jenolan Caves Reserves Trust

Our Mission
At Jenolan Caves our mission is to connect our visitors with the unique natural and cultural heritage of Jenolan Caves, and through that connection, stimulate the urge to care for and protect all such special places. Put simply, our mission is to Protect and Connect.  

What we can offer you

Jenolan Caves is a great place to expand your career and grow your skills and knowledge.

• Flexible working arrangements, including flexible hours and flex leave
• Onsite accommodation arrangements if required.
• Learning and development opportunities, including in-house training.
• Staff discounts on dining and cave tours.

How To Apply

Apply by answering all pre-screening questions, submit a current resume and a one-page cover letter that outlines your skills and experience relevant to the role.

In our inclusive and accessible workplace, differences are embraced, contributions are valued, and everyone has a sense of connection and belonging. DCCEEW supports various employee affinity groups, practice flexible working, offer job share and workplace adjustments.

Should you require further information about the role please contact Randy Lynch, via randy.lynch@environment.nsw.gov.au

 Applications close:  Thursday, 9 October 2025 at 11.55pm

A recruitment pool may be created for ongoing and temporary roles of the same role or role type that may become available for filling over the next 18 months.

Looking for more information or assistance in applying?

•  Our commitment to a diverse and inclusive workplace.
• How we encourage and support people with disability
• Information and adjustments for individual needs for the recruitment process and the workplace.

If you require an adjustment for your application process, please contact our Talent Acquisition Team by emailing dcceew.ta@dpie.nsw.gov.au or contacting Naz Keya via naz.keya@dcceew.nsw.gov.au (please mention reference number 545444).

If you are an Aboriginal or Torres Strait Islander use our Aboriginal applicants guide to assist with applying for roles or contact our Aboriginal Career pathways team for a yarn 

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