Senior Manager/Director Strategic Marketing PN (m/f/d)

Your Responsibilities:

Strategic marketing management of our PN portfolio with the following main tasks:

• Strategic Planning and Market Development: Lead the development of the global strategic marketing plan for the parenteral nutrition portfolio.
• Conduct market assessments and drive continuous search and understand needs, trends, and product performance in close collaboration with all relevant Fresenius Kabi departments to identify opportunities for growth, unmet clinical needs, and potential risks in the clinical nutrition landscape.
• Drive product positioning and value proposition strategies that resonate with healthcare providers, key opinion leaders (KOLs), and caregivers.
• Perform market and competitor analysis and define success factors to grow the product group worldwide. Develop the cross-functional strategic category plan for the PN portfolio and the product ranges in charge

Stakeholder Engagement And Cross-Functional Collaboration:

• Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders to support product advocacy and brand loyalty.
• Lead internal cross-functional teams including regulatory, legal, R&D, and supply chain to drive strategic initiatives and overcome barriers to product success.
• Collaborate with global and regional marketing teams to ensure consistency in messaging and alignment of local market strategies with global objectives.
• Training of product managers and colleagues working in PN
• Initiate and manage project groups, be an active member in advisory boards
• Provide presentations & participate in Global Product Manager meetings and workshops

Commercialization And Product Launch:

• Support and accompany new pediatric product developments and provide marketing-related project support
• Define the global launch strategy, prepare global launch plans and toolkits for new products. Apply tracking and implement lessons learned. 
• Develop go-to-market strategies including pricing, promotion, and distribution models that align with market needs and company goals.
• Partner with regions / countries to provide sales tools, training, and marketing materials to support the effective promotion of the PN portfolio.
• Apply and manage the full marketing mix for the products and product groups
• Prepare product and concept presentations for congresses

Financial And Performance Management:

• Initialize purchase orders, perform budget planning and tracking as well as quantitative global strategic planning  

Set and monitor key performance indicators (KPIs) to measure the success of marketing programs and product performance in the market.

Your Profile:

• University degree in international business, business administration or nutritional science, ideally with focus on marketing
• At least 10 years of professional experience in marketing or product management in the pharmaceutical industries. Experience in the field of clinical nutrition beneficial
• Good skills in defining marketing strategies, developing marketing plans, structuring communication concepts, and implementing communication and marketing measures. Experience in managing digital projects beneficial
• Relevant experience in launching new products and lifecycle management of products
• Experience in working with multinational and virtual management teams
• Excellent communication skills to moderate and lead discussion on marketing topics with peers and senior management
• Strong presentation skills as well as creative and out-of-the-box mind set
• Ability to work flexibly and independently as well as in cross-functional teams
• Good problem-solving skills
• Fluent English language skills in speaking and writing
• Very good skills in MS Office (Excel, PowerPoint, Word, Outlook
• Willingness to travel occasionally to global markets

Mindesteingruppierung/Minimum Grading:

AT