Brand Manager

Job Location: ​Bucharest

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About The Role:

If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you!  

As Brand Manager, you’ll be at the heart of our marketing engine. Picture yourself crafting and executing strategies that bring our brands to life, working hand-in-hand with Sales, Trade Marketing, and support teams. Your days will be filled with creativity, analysis, and collaboration—each decision you make helping to write the next chapter in Ferrero’s success story.

Main Responsibilities:

As a Brand Manager at Ferrero, you’ll step into a role that’s both dynamic and essential to our future. You’ll be the driving force behind the marketing strategy for your assigned brands, working closely with Sales, Trade Marketing, and other support teams. Your mission? To develop brand plans that don’t just follow trends, but set them—ensuring our brands continue to delight and inspire.
Your days will be filled with variety and impact. You’ll define and execute marketing, advertising, and promotional plans, making sure every campaign and communication reflects the spirit of Ferrero. Staying ahead of the curve, you’ll keep a close eye on the competitive landscape, analyzing industry trends and overseeing category performance. Your insights will fuel creative consumer and shopper activation activities, turning data into action.
You’ll dive deep into brand performance, analyzing everything from sales and pricing to stock levels and market share. When it comes to media, you’ll take the lead—briefing agencies, approving plans, and making sure every euro spent delivers results. Creative development will be in your hands, whether it’s adapting communication materials, launching national promotions, or building co-marketing partnerships.
Collaboration is at the heart of this role. You’ll work with agencies and internal teams to develop strong promotional activities, always measuring the effectiveness of campaigns and using data to guide your next move. You’ll shape the brand portfolio, adapting labels and artwork to local needs while staying true to international guidelines and regulations. Managing budgets will be second nature, as you plan, supervise, and monitor costs, always ready to propose new directions if needed.
And because sharing our story matters, you’ll prepare and deliver presentations to teams across the company—whether it’s the sales force, management, or central functions—showcasing the progress and potential of your brands.

Who We Are Looking For:

To thrive in this role, you’ll bring a bachelor’s degree in Business or Economics (a Marketing degree is a plus), and at least three years of marketing experience, ideally in the FMCG sector. You’ll be comfortable communicating in English, both written and spoken, and you’ll have strong computer skills—especially in Excel and PowerPoint, with SAP as an advantage. Your ability to coordinate with multiple departments, juggle priorities, and communicate clearly will set you apart. Most importantly, you’ll bring passion, energy, and the drive to work with world-class brands.

How To Be Successful In The Role And At Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products.  Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.