Digital Marketing Manager

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility. 

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students.  We are passionate advocates for our  customers and for our employees and we invite you to join us on this exciting journey.

Who We’Re Looking For:

As we continue our growth, we’re looking for a Digital Marketing Manager to join the Demand Generation team. This role will be responsible for digital marketing efforts for the marketing team with a focus on demand generation aimed at fueling revenue growth for the company. This position will have responsibilities encompassing a wide variety of marketing activities (webinars, emails, newsletters, nurture campaigns, ABM, online campaigns, content syndication, etc.) designed to bring in MQLs for new logo and upsells. MQLs should be of a high quality to the point that a fair percentage of them develop into SQLs and SALs, driving leads that translate to revenue for the company. Alongside the new logo and upsell efforts, this role will also help with transition efforts to consolidate users of other platforms over to ParentSquare.

This role will also carry primary responsibility of improving SEO for the company’s website properties. As part of that, this team member will play a key role in launching a new and refreshed website presence for parentsquare.com while working closely with the outside vendor we have contracted to design the new website. This role will be a contributor to various aspects of the website including content, content downloads, product and landing page layout, forms, demo requests, and more.

Most importantly, you’re someone who shares in our passion for improving the lives of students through communication. 

This Role Will Include:

• Create, write, support, and deliver email campaigns and newsletters to prospects and customers
• Develop nurture campaigns for various segments
• Collaborate across the marketing team to execute coordinated campaigns
• Support webinars through ideation of topics, setup, support, and management of related activities
• Develop an SEO (Search Engine Optimization) strategy to drive parentsquare.com to achieve top rankings
• Develop a GEO (Generative Engine Optimization) / AEO (Answer Engine Optimization)  strategy to make sure we are represented favorably in AI models
• Help design and execute targeted ABM campaigns that enable future growth and support market transitions
• Competitive research of players in the K-12 communications space
• Evaluate strategies employed on competitor websites, podcasts, ad spend, and other digital marketing efforts
• Recommend website strategies for ParentSquare
• Support product launches providing lead gen specific deliverables
• Leverage our customer advocacy program for demand gen campaigns
• Build relationships with key internal stakeholders to align on priorities and approvals
• Write storyboards (leveraging AI) for short format videos targeting specific audiences
• Recommend audience splits and write content for our persona-based marketing
• Recommend upsell motions across products for customers with various ParentSquare tech-stack configurations (e.g. how best to sell ParentSquare websites to ParentSquare communications customers)
• Manage outside vendors as needed

Our Ideal Candidate Will Have The Following:

• 6+ years of experience in digital marketing, with a proven track record of driving demand generation programs for SaaS companies
• Deep background in managing the web presence of an edtech company, including website redesigns, developing and executing SEO strategies
• A level of comfort leveraging generative AI tools to accomplish business goals and objectives
• A top performer who helps fuel the company’s revenue growth through strong contribution to the pipeline in both the upsell and new logo categories
• The ability to help plan and execute our digital strategy and improve our online presence
• Excellent writing and editing skills with experience creating content across digital formats
• Demonstrated ability to collaborate cross-functionally across the marketing team as well as product, sales, client engagement, etc.
• Strong project management skills with the ability to prioritize and manage timelines across multiple active projects
• A passion for improving the lives of students through communication
• Edtech experience is a big plus

The Perks Of Working For Us Are Great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1 
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 16 paid holidays, including your birthday! 

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive. 

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be 90k-115k, DOE.