Consumer Marketplace Insights Manager (Regional)

Position Snapshot

Nestlé Purina Petcare

Changi Business Park, Singapore

8+ years of experience

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.

As a Consumer Marketplace Intelligence Manager, you will be responsible for driving consumer and category insights and evolving white space opportunites aross the regional and market teams, ensuring we have robust understanding of consumer needs to future proofs our strategy and underpin effective brand building and decision making now and into the future. This role is instrumental in developing brand strategy (including brand innovation, communication / media planning and strategy, pricing and packaging) with the Regional Brand leads and Marketing Leadership Team to deliver stronger brand equity, consumer demand and market share gains in the market.  This role is also critical in delivering and embedding Global category best practise in consumer insights to the marketing leadership community across AOA.

A day in the life of a Consumer Marketplace Intelligence Manager...

• Drive Know your Consumer Deeply winning actions holistically in coordination with brand builders. Continuously drive deep insights, understanding and appropriate actions across the region and markets. Develop sharp understanding of Consumer Segmentation, Target Consumers, develop Consumer Portraits and Core Insights in coordination with Brand builders, understand what drives consumer delight and generates demand for our brands.
• Lead the regional foundational research program to deliver Consumer Segmentation,  Brand Health Tracker, Consumer Trends, U&A, Good Taste basket and build consumer /shopper intimacy across the central and market teams.
• Continuously scan the external environment to proactively identify and assess new leading edge thinking and consumer trends to build future forward competitive advantage and innovation opportunities across the portfolio and regional markets.
• Drive Consumer & Shopper Insight and research expertise and leadership to all BBNW findamentals- Creating Engaging Brand Experiences, Guide with Brand Essence & Properties, Win with Shoppers, Plan & Execute Flawlessly, Innovate Bigger Bolder Better, Delight with Product & Packaging experience.
• Lead the development and implementation of CMI methodologies and tools in order to drive greater consumer understanding & insight for the region, markets and cross-functional stakeholders. Continuously develop and apply new and effective research tools and methodologies, while optimizing outputs of the different research instruments (e.g. Segmentation, U &A, Copy testing, Big Idea Testing, I&R related research,Shopper research,Good Taste tests, MMM, Digital / Social Media, New methods etc as applicable) build consumer /shopper intimacy, build and share knowledge).
• Lead & ensure effective methodologies, guidelines and standards are applied in all research projects. Manage all agency partners to deliver on business objectives end-2-end and ensure correct analysis and buisness recommendations.
• Continuously build Consumer Knowledge and synthesize consumer understanding ; deliver high-impact insight-based inputs & recommendations that drive brand/business strategies to win in the marketplace

What will make you successful

• University Degree (or equivalent) in Business or Marketing
• 8+ years experience in market research at Nestlé or equivalent FMCG and / or strategic planning at Communication / Media Agency Experience in leading and managing teams and external agency partners • FMCG experience required
• Regional or Multi market experience required
• Petcare categroy experience preferred
• Expertise in CMI methodologies appying to product innovation, packaging and creative / media communication