Forecasting Analyst

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life:

• The ideal candidate will have a strong understanding of data analysis. You will support the Analyst Team, who specialize in conducting audits to evaluate the health of marketing programs being run by both: 1) brands we aim to work with (New Business) and 2) brands we currently work with (Service Expansion). You will be responsible for running the forecasting analysis for each brand. We’re looking for somebody great with data, a problem-solver, strategic, and who carries a great attitude throughout the day. This role will require managing workflow across multiple concurrent accounts, projects, and teams, requiring proactive, excellent communication and problem-solving skills. You’ll work out of our task management software, Asana, to coordinate delivery with other teammates. You are part of a high-performing team that gets projects completed on time and with the highest standards of quality while working in a dynamic, fast-paced, and forward-thinking agency environment. The specific tasks can vary depending on the projects, the brand, and the business needs. 

Responsibilities:

• MMM Execution: Build and validate MMMs to analyze the effectiveness and ROI of various marketing channels and business drivers.
• Forecast and Scenario Planning: 
• Support Data Integration: Gather, clean, and integrate data from various sources (e.g., sales, media spend, economic indicators, competitive activity) for use in the models.
• Cross-functional Collaboration: Work across teams to understand business objectives and translate them into modeling requirements and clearly communicate complex analytical findings (of the model) to stakeholders. 
• Support Model Enhancement: Continuously evaluate and improve modeling methodologies to ensure accuracy and relevance.
• Ad-hoc Analysis: Respond to specific data-related inquiries from different teams, providing quick insights to support decision-making.
• Industry Knowledge: Stay updated on industry best practices, tools, and techniques
• Workflow Management: Prioritize tasks, manage multiple assignments, and meet deadlines in a fast-paced environment.
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Analyze model outputs to provide actionable insights on marketing performance, media effectiveness, and channel attribution.
• Use MMMs to create business and marketing forecasts. Develop "what-if" scenarios to project the impact of changes in marketing spend or strategy.
• Support QA to ensure that all analysis tools are accurately pulling in data

Role Requirements:

• Education & Experience
• Bachelor's degree in Marketing, Business Administration, or a related field
• Background in statistics, mathematics, engineering, computer science, data science, economics, or other quantitative field
• 2+ years of experience in marketing analytics
• Core Technical Skills
• Proficiency in R or Python, and SQL for data analysis
• Understanding of data science concepts like statistical modeling, experiment design, limits of statistics, and data infrastructure to support data science
• Understanding of media mix modeling principles, including concepts like adstock, saturation curves, and base vs. incremental effects
• Experience in analyzing large and complex data sets to drive business insights and decisions
• Data visualization skills using Looker, Tableau, Power BI, or Excel
• Preferred Technical Experience
• Knowledge of marketing measurement methods, including incrementality testing and attribution modeling concepts
• Experience with ETL tools, such as Funnel.io and Fivetran,, a strong plus but not required.
• Experience with digital data collection tools (GA4, Google Tag Manager, Adobe Analytics), a strong plus but not required.
• Experience with ad platform reporting and data systems (3rd party pixels, product catalogs, and server-side tracking)
• Soft Skills & Work Style
• Excellent communication skills, including ability to present complex forecast and modeling outputs to internal growth teams and stakeholders
• Highly dependable, self-starter with strong organization, time management skills, and attention to detail
• Ability to work independently and collaboratively under pressure in a fast-paced environment

Key Performance Indicators (KPIs)

• Data Accuracy Rate: Maintain a 95% accuracy rate on all processed data.
• Delivery Timeliness: 95% on-time delivery of client communications + delivery accurate data reports or analyses on time. Proactive communication in the case of delays + roadblocks
• Measurement Execution: Independently executing forecasts within 90 days. 

Most Important Things (MITs)

• Strong understanding of statistical concepts: advanced modeling, marketing strategies, forecasting
• Ensuring on-time completion + delivery of all supported deliverables or assigned tasks
• Maintaining ongoing communication with internal team members
• A creative, problem-solver mind with a foundation of hard data skills
• Growth mindset - open to feedback and continuing to master Strategy and MarSci deliverables

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.