Manager, Growth Analytics

Business Overview

We are IPG Mediabrands, a client-first, consulting-led, community-driven group of media and marketing specialists around the world on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.  

Position Summary

The Manager, Growth Analytics is tasked with partnering with key internal and client teams to oversee measurement, insights and performance optimization deliverables. The ideal candidate can push beyond the obvious answers and quickly use the data, tools, analytical techniques and resource partners to make actionable, and data-based recommendations.  

Responsibilities

• Analyze the state of our clients’ businesses across a variety of systems, channels and data sources (paid search, display media, website, social media, offline media, TV, client business data) 
• Ensure accuracy of the data across the team, working quickly to identify data issues and provide actionable solutions to correct. 
• Generate thoughtful and fully supported insights to illustrate a larger story surrounding media metrics and data trends. 
• Manage relationships and collaborate with cross-functional teams to provide cohesive performance stories.  
• Apply independent, critical thinking and reasoning to data to uncover media and marketing communications opportunities that generate business results 
• Evaluate the effectiveness and performance of paid campaign advertising and make recommendations to improve performance. 
• Support the creation and communication of multi-channel measurement plans, including KPI selection and benchmark creation 
• Manage relationships with data vendors, collaborating on performance learnings. 
• Manage and mentor junior team members  

Required Skills & Experience 

• 3+ years of experience in media analytics, Pharma experience a plus but not required 
• Proven understanding of media measurement, KPI selection and benchmarking across media planning and placement 
• Experience in written and verbal client presentations sharing performance results, recommendations and/or POVs 
• Understanding of data operating models, key media metrics, KPIs and industry standard data sources  
• Understanding of current state-of-the-industry norms, tools and innovations 
• Passion for working with large data sets and manipulating numbers to develop marketing insights that advance reporting and client business performance. 
• Demonstrated commitment to accuracy and strict QA processes 

Tech & Tools Experience 

• Data Management & Visualization: PowerPoint, Excel, Tableau, SQL/Python, Snowflake, experience with AI tools a plus. 
• Media Reporting Tools: Google Campaign Manager (DCM), SA360, Social Media Platforms (Meta, Reddit, LinkedIn, YouTube), Adobe Analytics, Google Analytics  
• Familiarity with and ability to quickly adapt to emerging agentic AI, generative AI capabilities. 

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage And Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About Ipg Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

Salary Range$90,000—$100,000 USD