Associate Director, Growth Analytics

Business Overview

We are IPG Mediabrands, a client-first, consulting-led, community-driven group of media and marketing specialists around the world on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.  

Position Summary:

We are seeking a strategic and data-driven Associate Director of Omnichannel Growth Analytics for a top 10 Pharma Client’s Oncology Portfolio.

You will be the lead voice in client rooms evaluating media performance across channels of digital engagement as well as advancing measurement programs to close gaps in decision support.

Preferred candidates will bring deep expertise in omnichannel analytics, a strong understanding of the Oncology therapeutic area and bring a well-rounded toolbox of analytical methods including statistical analysis, Market Mix Modeling and curiosity and aptitude to learn and apply new methods including Agentic AI and Generative AI Tools.

Key Responsibilities:

• Develop client-specific measurement plans that provide decision grade insight to evaluate performance of media plans.
• Advance monthly, quarterly and end-of-year reports and present them to clients
• Create a learning agenda to continually optimize media plan execution and close knowledge gaps
• Keeping clients and colleagues apprised of emerging measurement methodologies related to digital optimization and cross channel attribution.
• Provide research vendor POVs, selection and RFPs, as appropriate.
• Responsible for managing and training a team of 2-3 analysts and managers in NYC and India in media math, analytics fundamentals and guide them on how to create compelling performance narratives.
• Ensure Media operations processes (taxonomy, campaign nomenclature and map to reporting) are aligned with client needs.
• Proactively collaborate internally across other Craft teams (e.g. Paid Search, Addressable, POC, Video) to ensure a data driven approach to Strategy, Communications Design and Partnerships.
• Work with Client Advice & Management to identify opportunities to better support client needs.
• Develop staffing and proposals for any of your client projects.

Required Skills & Experience:

• Bachelor’s degree in a quantitative field (e.g., Statistics, Data Science, Economics); advanced degree preferred.
• 8+ years of experience in commercial analytics, with at least 5 years in omnichannel or digital analytics.
• Deep understanding of the Oncology therapeutic area, including market access, patient needs, and HCP engagement.
• Proficiency in analytics tools (e.g., SQL, Python, Tableau, Power BI) , marketing platforms (e.g., Salesforce, Veeva, Adobe) and Third party measurement (e.g. Crossix, IQVIA)
• Strong communication skills with the ability to influence cross-functional stakeholders and present them to executive audiences.
• Experience managing teams and driving analytics strategy in a matrixed organization.

Tech & Tools Experience

• Data Management & Visualization: PowerPoint, Excel, Tableau, SQL/Python, Snowflake, experience with AI tools a plus.
• Media Reporting Tools: Google Campaign Manager (DCM), SA360, Social Media Platforms (Meta, Reddit, LinkedIn, YouTube), Adobe Analytics, Google Analytics 
• Familiarity with and ability to quickly adapt to emerging agentic AI, generative AI capabilities. 

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage And Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About Ipg Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

Salary Range$110,000—$140,000 USD