Local Marketing Manager-IMM

公司描述

艾伯维的使命是发现和提供创新药物，制定解决方案，攻克当今复杂的疾病难题，并应对未来的医学挑战。在免疫学、肿瘤学、神经科学和眼科学以及艾尔建美学等多个主要治疗领域、产品和服务中，我们通过不懈努力，为人们的生活带来深远影响。有关艾伯维的更多信息，请访问网站 https://www.abbvie.com.cn/。在Twitter、Facebook、Instagram、YouTube 和领英上关注 @abbvie

职位描述

Regional Marketing Planning（免疫）

• Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information
• Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals
• Support the development of regional marketing planning including program and materials, evaluate its effectiveness
• Support the preparation realistic & achievable objectives, strategies and tactics for local business development

Regional Activity Management

• Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry
• Support the regional implementation of the product promotion and growth initiative activities
• Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region
• Coordinate with local sales team for any update to align product strategies
• Provide training support to regional sales force on product knowledge and market intelligence

Professional Relationship

• Identify the opinion leaders in the respective region
• Establish and keep professional relationship with  local KOLs
• Provide the sufficient support to local KOLs for regional marketing activities

Cost Control & Monitoring

• Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region
• Manage quarterly / annual expense within budget in respective region

职位要求

• Industry experiences: Minimum 3 years working experience in Pharmaceutical industry
• Position experiences:
• Minimum 2 years working experience on central or local marketing
• Minimum 1 year sales working background is preferred
• Language Skills: Fluent in English both oral and written
• Computer Skills: Working knowledge, especially good at Excel and PowerPoint
• Mobility: Willing to travel frequently
• Other Special requirements:
• Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
• Good understanding of business and product knowledge with marketing sense
• Strong communication, interpersonal and  presentation skill
• Strong analytical skills including business and financial management
• Autonomy/Independence, Assertiveness; a polished professional presence is essential
• Should be self-motivated, creative and well organized

其他信息

Abbvie是机会均等的雇主，致力于诚信经营，推动创新，改变生活以及服务我们的社区。机会均等雇主/退伍军人/残疾人士。