Product Marketing Manager

Why Charlie Health?

Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported.

Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home.

As a rapidly growing organization, we're reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you.

About The Role

Charlie Health is seeking a Product Marketing Manager to lead high-impact initiatives and shape the narratives that define our programs and services. Reporting to the Director of Product Marketing, the Product Marketing Manager will own the development of positioning, messaging, and collateral that drive awareness, adoption, and engagement across key audiences—including referral partners, payers, clients, and families. This role will play a critical part in translating market insights into compelling stories, managing cross-functional launches, and ensuring our brand and products are represented with clarity and consistency.

We’re a team of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If you’re inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way, apply today.

Responsibilities

• Own the planning, development, and execution of integrated marketing campaigns and go-to-market initiatives, from strategy to post-launch measurement, ensuring alignment with company objectives and audience needs.
• Partner cross-functionally with Outreach, Clinical, Partnerships, Product, and Commercial Strategy to identify market opportunities, gather insights, and translate them into compelling positioning, messaging, and collateral.
• Develop and maintain clear, differentiated product and program narratives that articulate Charlie Health’s unique value proposition to multiple audiences (referral partners, payers, clients, etc.).
• Build and operationalize a competitive intelligence program to analyze market dynamics, track competitor products and positioning, and generate insights that inform go-to-market strategy and positioning.
• Collaborate with content & creative team members to create high-quality marketing assets—including sales enablement materials, decks, web content, videos, and case studies—that support growth and brand consistency.
• Lead updates and optimizations of core program and partner web pages and web experiences, ensuring messaging clarity, conversion optimization, and audience engagement.
• Manage timelines, workflows, and stakeholder communications for marketing launches, ensuring deliverables are on track and on brand.
• Establish and maintain an organized repository of marketing assets and brand guidelines, ensuring easy access for cross-functional teams.
• Oversee vendor relationships as needed (e.g. competitive intelligence, sales enablement, and more), including scoping, sourcing, and managing deliverables.
• Monitor and report on the performance of marketing initiatives, leveraging data and insights to inform iteration and future planning.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3-5 years of experience in product marketing, go-to-market strategy, or a related role, ideally in healthcare, SaaS, or other high-growth industries.
• Demonstrated ability to translate complex products/services into compelling, audience-specific messaging.
• Strong project and stakeholder management skills with a track record of delivering initiatives on time and at high quality.
• Excellent written and verbal communication skills, with an ability to tailor messaging for different audiences.
• Experience developing sales enablement materials and working closely with revenue-facing teams.
• Proficiency with project management and collaboration tools (e.g., Asana, Monday, Jira, or similar).
• Data-driven mindset with the ability to measure marketing effectiveness and adapt strategies accordingly.
• Thrives in a fast-paced, cross-functional environment and can navigate competing priorities.

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

  Additional Information   The total target base compensation for this role will be between $101,000 and $130,000 per year at the commencement of employment. In addition to base compensation, this role offers a target performance-based bonus. The target total cash compensation range, including potential bonus, will be between $111,000 and $143,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID

Our Values

• Connection: Care deeply & inspire hope.
• Congruence: Stay curious & heed the evidence.
• Commitment: Act with urgency & don’t give up.

Please do not call our public clinical admissions line in regard to this or any other job posting.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health, please go directly to our Careers Page: https://www.charliehealth.com/careers/current-openings. Charlie Health will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from @charliehealth.com email addresses. Legitimate emails will never originate from gmail.com, yahoo.com, or other commercial email services.

Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

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