Digital Marketing Manager

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

Job Description

Role Purpose

• Oversee ATL (above-the-line ) campaign including both traditional and digital communication and contribute to Growth Initiatives by leading the process from the development to implementation of WHAT (offer), WHO (target groups) and HOW (messages, touchpoints)
• Lead ATL campaign development and execution to help organization meets annual sales and market share objectives
• Lead digital CRM/Loyalty program and co-work with customer insight team to enlarge data-base, enrich insights, and turn them into applicable commercial strategy.
• Lead all material development process/execution regarding above-the-line marketing communication territory.
• Lead media plan investment strategy, execution, and evaluation.

Accountabilities

• Drive best-in-class marketing communication campaigns with clear numerical KPIs that directly link to top-of-mind brand awareness, trials, and repeats.
• Owns media investment effectiveness and efficiency
• Owns all activities related to marketing communications (strategy, production, execution)

Qualifications

• Knowledge, experience & capabilities
• Experience & capabilities
• Analytical and make decision with data
• Highly organized, attention to detail
• Capable of handling and prioritizing various administrative tasks and deadlines
• Self-starter with excellent communication and computer skills
• Positive & proactive approach
• Enjoys working in a team environment
• Be able to learn and adapt quickly

Requirements

• Bachelor's degree in marketing or business administration (MBA preferred)
• Minimum 8 years' experience in marketing management
• Strong knowledge of marketing communications, digital marketing, and media analysis
• Understanding of business environment and be open-minded to learn agricultural business
• Excellent leadership, communication, and analytical skills

Additional Information

Travel Sometimes for field visit